Looking for the top YouTube ads courses? Here's what you need to know upfront:
| Course | Best For | Price | Duration |
|---|---|---|---|
| AdOutreach | High-ticket service providers | $10,000 | 10 weeks |
| CXL | Marketing professionals | $173-897 | 3 hours |
| Udemy Basics | Beginners | $20 | 5 hours |
| Paid Media Directory | All skill levels | Varies | 2-8 hours |
| Video Ads Training | Small business owners | $20 | 4.5 hours |
Here's why YouTube ads matter in 2024:
| Metric | Performance |
|---|---|
| Reach | 2.56B users |
| Cost Per Click | $0.49 |
| Cost Per View | $0.026 |
| Buyer Conversion | 70% of viewers |
Bottom line: YouTube ads work. But you need the right training to:
- Create ads that grab attention in 5 seconds
- Find your target audience
- Keep costs low
- Track what matters
- Use remarketing effectively
Each course in this list teaches you step-by-step how to run YouTube ads that convert. Pick based on:
- Your budget ($20 to $10,000)
- Time commitment (3 hours to 10 weeks)
- Support level (self-paced vs. coached)
- Experience level (beginner to advanced)
Let's look at each option in detail.
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AdOutreach YouTube Ads Course
AdOutreach runs a 10-week program where CEO Aleric Heck shows businesses how to run YouTube ads that convert. It's not just watching videos - you get hands-on help building your campaigns.
Here's what's included:
| Feature | Details |
|---|---|
| Duration | 10 weeks |
| Format | Video training + live coaching |
| Support Team | Dedicated ads coach + business/funnels coach |
| Key Focus Areas | Script writing, campaign management, ad optimization |
| Cost | $10,000 + ad spend |
The program has helped businesses hit big numbers. Here are some results:
| Client | Investment | Return |
|---|---|---|
| Ahmad Munawar | Not specified | Six figures monthly |
| Jonathan Kirchner | $10,000 | $100,000 |
"The idea of AdOutreach is that they teach you how to fish, or in this case, run Youtube ads, so that you can do it forever." - Kate Miller, Entrepreneur and Course Creator
You'll learn:
- How to make videos that sell
- Who to target with your ads
- Ways to spend your budget wisely
- Testing what works (and what doesn't)
- Tracking your results
This program fits you if you're:
- A coach or consultant
- Selling high-ticket services
- Ready to spend $3,000+ monthly on ads
Some quick facts: AdOutreach has a 4.6/5 TrustPilot rating and hit $1 million in revenue by April 2021. But heads up - there's no refund policy. Make sure YouTube ads match your business goals before you join.
"AdOutreach will enable you to manage your YouTube ads spending." - Aleric Heck, Founder of AdOutreach
One last thing: This is ONLY about ads. If you want to grow your YouTube channel organically, you'll need a different course.
2. CXL YouTube Advertising Training
CXL's YouTube ads course delivers 3 hours of no-fluff video training. Tom Breeze walks you through exactly how to create and run YouTube campaigns that convert.
Here's what you'll learn:
| Module | Content |
|---|---|
| Introduction | Platform basics and campaign types |
| Rapid Research | Finding your target audience |
| Video Creation | 7-step method for making ads |
| Setup | Account structure and tracking |
| Campaign Builds | Launch and optimization steps |
Want access? Here are your options:
| Plan | Price | What's Included |
|---|---|---|
| Monthly | $173.09/seat | Course access + marketing playbooks |
| Quarterly | $316.84/seat | Same as monthly + 2 extra months |
| Annual | $897.81/seat | Best value, full year access |
Every plan comes with:
- Course certificate
- Marketing playbooks library
- Peer support network
- 7-day refund period
"CXL is tactical. It will get you started in the field and you won't find a better starting library elsewhere." - Khushi Lunkad, Growth Marketer
This course is perfect if you:
- Know the basics of Google Ads
- Like short, focused lessons (15-20 minutes each)
- Want ready-to-use templates
- Prefer learning at your own speed
You'll get everything you need to build campaigns from scratch - templates, worksheets, and step-by-step instructions. The course zeros in on solving real YouTube ad challenges and connecting with the right viewers.
Want that certificate? Score 90% on the final test to prove you can create YouTube campaigns that deliver results.
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3. Udemy YouTube Ads Basics
Want to master YouTube ads? Andrew Murray's 5-hour course shows you how to get more clicks for less money.
Here's what you'll get:
| Module | What You'll Learn |
|---|---|
| Platform Basics | YouTube ad types and how campaigns work |
| Audience Targeting | How to find buyers and target competitors |
| Video Creation | Simple formula to make ads that convert |
| Campaign Setup | How to set up tracking and your account |
| Optimization | Testing and scaling what works |
The numbers speak for themselves:
| Feature | Details |
|---|---|
| Student Count | 1,850+ students |
| Support | Free campaign reviews |
| Updates | New content every month |
| Guarantee | Money back in 30 days |
| Office Hours | Monthly Zoom calls |
| Response Time | Answers within 24 hours (usually 1 hour) |
YouTube's reach is MASSIVE:
- 2 billion+ people use it
- 1 billion hours watched each day
- Works in 100+ countries
"I never knew YouTube Ads were such an untapped goldmine. This course is excellent. I'm getting leads for under 2 dollars instead of 12-14 dollars with Facebook Ads! It rocks!" - John Stalvey, San Diego, CA
This course is perfect if you're:
- A business owner who needs more customers
- Tired of expensive Facebook ads
- New to YouTube ads
- Looking for traffic at $0.15 per click
Andrew Murray isn't just teaching theory - he runs YouTube campaigns daily. You'll get:
- Monthly Zoom calls
- Campaign feedback
- Fast answers to questions
- Fresh content updates
Here's the best part:
You DON'T need a YouTube channel, subscribers, or any ad experience to start.
The course shows you how to build campaigns that work, step by step, without wasting money on rookie mistakes.
4. Paid Media Courses Directory YouTube Training
The Paid Media Courses Directory makes YouTube ads simple to learn. Here's what you get:
| Course Level | What's Included | Time Investment |
|---|---|---|
| Beginner | Platform basics, ad formats, account setup | 2-3 hours |
| Intermediate | Campaign optimization, targeting methods | 4-5 hours |
| Advanced | Scaling strategies, advanced bidding | 6-8 hours |
Their training breaks down into these core parts:
| Module | Focus Areas |
|---|---|
| Setup | Account structure, billing, compliance |
| Creative | Video specs, hooks, calls-to-action |
| Targeting | Custom audiences, placements, keywords |
| Analytics | Key metrics, reporting, optimization |
| Testing | A/B testing, budget allocation |
Every course includes:
| Feature | Details |
|---|---|
| Format | Video lessons + downloadable resources |
| Access | 12 months from purchase |
| Community | Private Slack channel |
| Tools | Campaign templates, checklists |
| Support | Email assistance |
You'll master practical skills like:
- Building YouTube ads (even without a channel)
- Growing audiences from just $5/day
- Making video ads with zero-cost tools
- Setting up conversion tracking
- Finding keywords that convert
Instead of just watching videos, you'll build REAL campaigns as you learn.
Bottom line: Want to master YouTube ads? Pick from their free starter courses or paid programs - both give you step-by-step guidance that fits your budget.
5. YouTube Video Ads Training Program
Here's what you get in this 4.5+ hour course from Andrew Murray, founder of Linkalytics:
| Course Details | Specifications |
|---|---|
| Duration | 4.5+ hours |
| Instructor | Andrew Murray (Linkalytics founder) |
| Student Count | 1,850+ |
| Price | $20 |
| Support | 24-hour response time |
| Guarantee | 30-day money back |
The program focuses on 5 core areas:
| Module | Content |
|---|---|
| Ad Types | Skippable, non-skippable, bumper ads |
| Budget | Cost calculation and management |
| Design | Video creation and specs |
| Tracking | Analytics and performance metrics |
| Channel | Account setup and optimization |
Plus, you'll get these 8 bonus tools:
| Resource Type | Purpose |
|---|---|
| Settings Guide | Platform configuration |
| Tools List | Video creation software |
| Templates | Campaign structure |
| Checklists | Launch preparation |
What makes this course different:
- Personal campaign review from Andrew
- Ways to target your competitors
- Methods to get clicks for less
- Step-by-step tracking setup
- Monthly Q&A sessions
"The Google Ads Video Certification is a must-have for video marketers. It covers YouTube and Google Video advertising, from targeting to performance measurement. Whether you're a newbie or a seasoned pro, this certification boosts your video ad game. Plus, it's free!" - Prateek Prajapati
The Numbers: Students learn 95% of content through video (vs just 10% through text). And Andrew answers questions within 24 hours 99% of the time.
Here's what you'll master:
| Skill | Application |
|---|---|
| AI Usage | YouTube's algorithm optimization |
| Keyword Research | Finding converting search terms |
| Campaign Analysis | Performance diagnostics |
| Budget Control | Cost-per-click reduction |
| Audience Building | Custom targeting methods |
Conclusion
Here's what you need to know about picking a YouTube ads course:
| Factor | What to Look For |
|---|---|
| Course Level | Beginner or advanced - pick what fits your skills |
| Content Type | Specific focus: ads, targeting, or growing channels |
| Cost | $10-$6,999 (depends on features) |
| Help & Support | How fast you'll get answers |
| Platform Updates | New YouTube changes covered |
The numbers behind YouTube ads:
| Metric | What You Get |
|---|---|
| Return | $2 back for every $1 spent |
| Cost per 1000 Views | $4-$10 |
| Cost per View | $0.10-$0.30 |
| Views | $2,000 gets about 100,000 views |
Before you start, make sure you have:
| Need | Why |
|---|---|
| Video Gear | To make your ads |
| Daily Budget | At least $10 to test |
| Time | 2-3 hours each week |
| Analytics | Google Ads account |
Keep an eye on these numbers:
| What to Track | Why It Matters |
|---|---|
| Views | How long people watch |
| Engagement | Clicks + viewer actions |
| Conversions | Sales and leads |
| Money Spent | Cost per action |
The facts:
- YouTube beats cable TV for reaching people 18-49
- 7 out of 10 people buy after watching YouTube ads
- 13.3 billion monthly visits
- Need about $500 to hit 10,000 views
Steps to success:
| Do This | To Get This |
|---|---|
| Set Goals | Know what you want |
| Try Different Ads | Find what works |
| Check Numbers | Make smart changes |
| Grow Smart | Build on success |
"YouTube ads cost $0.04-$0.06 per view - making it one of the cheapest ways to reach exactly who you want." - Dmitrii Anikin, Paid Media Courses Directory founder
Pick a course that fits your goals and shows you EXACTLY how to run YouTube ads that work.
