Best TikTok Ads Courses

Looking for the best TikTok ads course? Here's a quick breakdown of the top 5 options and what you'll pay:

Here's what you need to know:

If you're just starting out, go with TikTok's free Official Business Training. You'll get 34 courses straight from the source.

Running your own business? The PMC TikTok Ads Training ($99.99) gives you a step-by-step system plus Facebook group support.

For marketing teams, CXL's course ($26) dives deep into testing and working with creators.

One thing to remember: TikTok moves fast. The platform's free courses get updates right away, while other courses take 1-2 months to catch up.

The numbers show why TikTok matters:

• 1.95 billion users in 2023
• $4.1 return for every $1 spent on ads
• 67% of users buy products they see on TikTok

Want my advice? Start with the free TikTok courses. Learn the basics. Then pick a paid course that matches what you want to do with ads.

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TikTok Ads Training at Paid Media Courses Directory

Paid Media Courses Directory, created by Dmitrii Anikin, makes learning TikTok ads simple and straightforward. Here's what they offer:

The platform offers two main paths:

Free Courses

• How to use the platform
• Setting up your ad account
• Building your first campaign

Premium Courses

• Finding the right audience
• Getting the most from your budget
• Measuring your results
• Direct training from experts

What makes this different? You'll actually DO stuff, not just learn about it. You'll work with real ad accounts and build real campaigns as you learn.

Here's what you'll master:

• Setting up TikTok Ads Manager
• Picking the right campaign goals
• Finding your target audience
• Making ads that work
• Managing your money
• Reading your results
• Testing what works best

Each course shows you exactly what you'll pay and what skills you need before you start - no surprises.

2. CXL TikTok Ads Course

CXL's TikTok Ads Course shows you how to create and run TikTok ads that work. William Perry (CEO of Reason Agency and Founder of Elite Media Buyers Academy) teaches the course in under 3 hours.

Here's what you'll learn:

• How to test different ad versions
• Working with content creators
• Making your campaigns bigger
• Fixing ads that don't work
• Getting the most from your budget

"When we invite brands to make TikToks, we're challenging them to transform the way that they connect with their audiences, because we know that it has the power to transform their business." - Blake Chandlee, President of Global Business Solutions at TikTok

Here's a Real Example That Worked:

CELINE promoted their runway show using TopView ads with models showing off their collection. They got results by:

• Using trending music
• Adding clear next steps for viewers
• Making the video look professional

What You Get:

• Video lessons you can watch anytime
• Ready-to-use templates
• Slides to practice with
• Access to the Facebook community
• New content as TikTok changes

This course moves FAST - you should know the basics of marketing before you start. But don't worry: every lesson comes with templates so you can practice what you learn right away.

3. DigitalMarketer TikTok Training

DigitalMarketer bundles their TikTok course into their Lab membership. Here's what you get:

Here's what it costs:

The course covers:

• How to build TikTok ad campaigns
• Making content that works
• Finding the right audience
• Managing your campaigns
• Measuring what matters

Why People Like It:

• Monthly workshops about new TikTok features
• 45+ marketing playbooks at your fingertips
• Help from other marketers when you need it
• Real examples you can copy

"I've spent a lot of time over the past few years learning from other content out there, but none of it was as put together, concise and as helpful." - Rob Schmidt

"You want actionable training? Go no further than DM Lab." - Kathy Hadley

Real Results:

This course fits you if you:

• Want clear, step-by-step instructions
• Like learning with others
• Need help as you go
• Want to build multiple marketing skills

Plus, you'll get badges and certifications to add to your resume and LinkedIn profile when you finish each section.

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4. Official TikTok Business Training

TikTok Academy is where marketers go to learn straight from the source. It's TikTok's online education center that teaches you how to run ads on the platform.

Here's what you'll master:

The platform packs everything you need:

• Clear, step-by-step guides for buying ads
• Current platform updates and changes
• Hands-on exercises to test your skills
• Official badges to show what you know

"We're thrilled to introduce a brand new experience for TikTok Academy — the official learning destination built to empower marketers and agencies with the most accurate and up-to-date insights to thrive on TikTok. Whether you're just starting out or looking to elevate your strategies, TikTok Academy is here to help you succeed." - Melissa Yang, Global Head of Marketing Partnerships & Industry Education, TikTok

TikTok Academy fits perfectly if you're:

• Starting out with TikTok ads
• Part of a marketing team
• Working at an agency
• Managing brand campaigns

What makes it work:

• You choose how to learn
• You set the pace
• You get the latest updates
• You learn from TikTok's own experts

It's your best bet when you want to:

• Learn ads from TikTok itself
• Get certified by the platform
• Keep up with new features
• Build campaigns the TikTok way

5. TikTok Creator Learning Hub

TikTok's Creator Learning Hub merges two programs into one powerhouse platform. Here's what you get when you combine the Creator Academy and Creator Next:

Let's look at what creators are actually achieving:

Want to get started? Here's what you need:

"The creators in this year's spotlight have made TikTok ads for brands within massive industries and helped solidify TikTok as a go-to destination for impactful marketing. They represent the vast array of talent, skill, and innovation that exists on the platform." - TikTok Representative

What's in it for you? The Hub delivers:

• First dibs on new features
• A "Certified Creator" badge
• Built-in creator tools
• Analytics tracking
• Direct brand connections

Perfect fit for:

• TikTok marketing beginners
• Creators ready to make money
• Brands hunting for certified talent
• Account managers handling multiple clients

Course Comparison

Here's a no-fluff breakdown of the top TikTok ads courses:

Let me show you what each course does BEST:

Here's what you'll pay:

What's inside each course:

One thing to note: Official TikTok courses get platform updates first. Third-party courses take 1-2 months to add new features.

Final Thoughts

Here's what you need to know about TikTok ads courses:

For Beginners: The Official TikTok Business Training is your best bet. It's free, current, and packs 34 courses you can take at your own speed.

For Business Owners: Check out TikTok Ads Training at PMC. For $99.99, you get a proven ads system and access to their Facebook support group.

For Marketing Teams: Try CXL's TikTok Ads course. At $26 after the trial, you'll learn advanced A/B testing and creator partnerships.

Here's how to pick the right course:

Here's the thing about TikTok: it moves FAST. Official courses get updates right away. Third-party courses? They're usually 1-2 months behind.

Want my advice? Start with TikTok's free stuff. Learn the basics. Then spend money on a course that matches what you want to do.

The numbers don't lie: 56% of users and 67% of creators feel closer to brands on TikTok. Pick a course that shows you how to build connections, not just run ads.

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