Looking to master Snapchat advertising? Here's a no-nonsense guide to the top Snapchat ad courses that will teach you how to reach 414 million daily users.
Quick facts about Snapchat ads:
- Cost per impression: $2.95 (cheaper than Instagram at $4.20 and Facebook at $5.12)
- Start with just $5/day ad spend
- Reaches 75% of 13-34 year-olds in 25+ countries
Top courses covered in this guide:
- Snap Focus (Official) - Free training portal with certifications
- Snapchat Business Basics - Core platform fundamentals
- Snapchat Ads From Start to Finish - Complete campaign walkthrough
- Managing Large-Scale Campaigns - Advanced strategies
- Selling Products on Snapchat - E-commerce focused
- Making Better Snapchat Ads - Creative best practices
Quick Comparison:
| Course | Focus | Best For | Cost |
|---|---|---|---|
| Snap Focus | Platform basics & certification | Beginners | Free |
| Business Basics | Account setup & fundamentals | New advertisers | Free |
| Start to Finish | Campaign creation | Hands-on learners | Paid |
| Large-Scale | Advanced optimization | Experienced marketers | Paid |
| Product Selling | E-commerce strategies | Online sellers | Paid |
| Better Ads | Creative optimization | Content creators | Paid |
Pick Snap Focus if you're new - it's free and covers everything you need to get started. For e-commerce, go with the Product Selling course. Want advanced strategies? Try the Large-Scale Campaigns course.
Related video from YouTube
Snapchat's Official Training Portal
Want to master Snapchat ads? Look no further than Snap Focus, Snapchat's free learning platform. It's packed with courses and certifications to help you create killer Snapchat campaigns.
Here's what Snap Focus offers:
- Snapchat Essentials (great for newbies)
- E-Commerce Essentials
- Mobile Games Essentials
- Ads Manager Campaign Activation
- Ads Manager Campaign Optimization
The Snapchat Essentials path is perfect for beginners. It's got six courses, each with 3-5 chapters and a quick knowledge check. Pass the final exam, and you'll snag a badge and certification.
Snap Focus at a glance:
| Feature | Details |
|---|---|
| Cost | Free |
| Course Types | Prep Certification, Practice Certification, Elective, Specialization |
| Time to Complete | Varies (30-minute certification exams) |
| Skills Covered | Campaign planning, buying, optimization |
| Target Audience | Beginners to advanced users |
Why bother? Snapchat boasts 414 million daily users with a whopping $4.4 trillion in spending power. Snap Focus teaches you how to reach them effectively.
One user said:
"It's a great and visual training session for beginners, and a good recap for intermediate/advanced users."
Pro tip: Snap Focus updates regularly, so check back often for new content.
2. Snapchat Business Basics
Snapchat's Business Basics program is your ticket to mastering the platform's young, active audience of 397 million daily users.
The program covers six key areas:
- Intro to Snapchat
- The Snapchat Generation
- Advertising on Snapchat
- Getting Started on Ads Manager
- Creative Best Practices
- Measure and Optimize Campaigns
After completing these, you'll take a quick exam to earn your certification.
You'll learn how to:
- Set up a Snapchat business account and public profile
- Install the Snap pixel for tracking
- Build a Snapchat catalog for product ads
Here's the kicker: You can start advertising on Snapchat for just $5 a day. It's perfect for testing different messages and visuals without breaking the bank.
Snapchat's user base is YOUNG:
| Age Group | Percentage of U.S. Users |
|---|---|
| 18-24 | 78% |
| 25-29 | 54% |
These users spend about 30 minutes a day on Snapchat. That's a lot of chances to get your brand noticed.
Don't just take our word for it. Here's what one business owner had to say:
"Snap's platform provided us with an invaluable opportunity to connect with fresh audiences, surpassing our initial investment expectations." - Eytan Korn, CEO, Personalized Jewelry, Tenengroup
Want to crush it on Snapchat? Here's how:
- Post content daily
- Use Snapchat's creative tools (filters, lenses)
- Try different ad formats
- Track your results (story views, screenshots)
Ready to dive in? The Snapchat Business Basics program is waiting for you.
3. Snapchat Ads From Start to Finish
This course walks you through creating and managing Snapchat ad campaigns. It's ideal for businesses wanting to reach Snapchat's young, active users.
You'll learn:
1. Setting Up Your Account
Create a Snapchat business account, set up a public profile, and install the Snap pixel for tracking.
2. Creating Your First Ad
Choose between Instant Create (single ads) and Advanced Create (full campaigns). Select your objective, upload creative, and set targeting options.
3. Budgeting and Scheduling
Set a daily budget (minimum $5, $50 recommended) and choose campaign duration.
4. Targeting Your Audience
Use Snapchat's options to target users based on demographics, interests, location, and household income.
5. Analyzing and Optimizing
Track key metrics and use data to improve ad performance.
The course is hands-on. You'll create real ads and campaigns as you learn.
It also teaches efficient budgeting, showing how to maximize Snapchat's $5 daily minimum spend for testing.
Here's a quick comparison of Snapchat's ad creation options:
| Feature | Instant Create | Advanced Create |
|---|---|---|
| Ease of use | Simple | More complex |
| Ad types | Single ad | Full campaigns |
| Minimum spend | $5/day | $20/campaign |
| Targeting options | Basic | Advanced |
| Best for | Beginners, quick ads | Experienced marketers, complex campaigns |
The course covers Snapchat's unique ad formats:
- Single image or video ads
- Collection ads
- Story ads
- AR Lens ads
- Filter ads
sbb-itb-c5831c6
4. Managing Large-Scale Campaigns
As your Snapchat ads grow, you'll need to level up your game. Here's how to handle bigger budgets and complex setups:
Go Broad, Then Narrow
Start wide. Cast a big net to see what sticks. Snapchat's algorithm will learn from this data, helping you zero in on your best audience.
Advanced Create: Your New Best Friend
Advanced Create in Snapchat Ads Manager gives you:
- More control over ad goals
- Multiple ad sets in one campaign
- Flexible bidding options
It's your go-to for running complex campaigns.
Bidding: Mix It Up
Test different bidding strategies as you scale:
| Strategy | Use When |
|---|---|
| Auto-bidding | You're new or unsure |
| Target cost | You want to control cost per action |
| Max bid | You need to cap spending |
| Minimum ROAS | You're focused on return |
Slow and Steady Wins
Raising your budget? Go up 20-30% every few days or weekly. It keeps the system happy and your performance steady.
Snap Pixel: Your Secret Weapon
Add Snap Pixel to your site. It tracks what users do after seeing your ad. Use this data to:
- Tweak your ad content
- See how well your campaigns work
- Boost your ROI over time
Full-Funnel: Cover All Bases
Mix it up:
- Awareness ads to get noticed
- Conversion ads to drive action
This way, you're catching users at every step of their journey.
Delivery Insights: Your Crystal Ball
Use Snapchat's Delivery Insights to see:
- How people react to your ads
- Who's looking and engaging
- What actions they're taking
Use this info to fine-tune your targeting and boost performance.
Always Be Testing
Keep trying new things:
- Copy what works
- Add fresh creatives
- Try different ad formats with the same audience
Pro tip: Let your ads run for at least 15 days. Snapchat's algorithm needs time to work its magic.
5. Selling Products on Snapchat
Snapchat's not just for silly filters anymore. It's a goldmine for businesses looking to sell to young, engaged users. Here's how to tap into Snapchat's ecommerce potential:
Set Up Your Snapchat Store
Turn Snapchat into your digital storefront:
- Link your product catalog to your Snapchat Public Profile
- Group items into collections for easy browsing
- Add clear product details, prices, and eye-catching images
Pick the Right Ad Format
Snapchat's got a few tricks up its sleeve:
| Ad Format | What It's Good For |
|---|---|
| Collection Ads | Showing off multiple products |
| Dynamic Ads | Retargeting based on user behavior |
| Story Ads | Creating immersive brand experiences |
| Snap Ads | Driving traffic to your website |
Know Your Audience
Snapchat's users are young. Really young:
- 90% of 13-24 year-olds in the US use it
- 75% of 13-34 year-olds are on the platform
- Users spend about 30 minutes a day on Snapchat
Speak their language and sell what they want.
Make Mobile Shopping a Breeze
Snapchatters love buying on their phones. Make sure your product pages and checkout process are smooth as butter on mobile.
Use Snapchat's Cool Features
Don't ignore what makes Snapchat unique:
- AR Lenses: Let users try before they buy
- Geofilters: Promote local stores or events
- Snap Pixel: Track what users do on your site
Create FOMO with Time-Sensitive Offers
Snapchat's all about the here and now. Use it:
- Run flash sales with Story Ads
- Add countdown timers to your ads
- Give Snapchat followers exclusive deals
Keep an Eye on What Works
Use Snapchat's analytics to see what's hot and what's not:
- Track swipe-ups, purchases, and ad spend ROI
- Test different ads and targeting
- Tweak your strategy based on the results
6. Making Better Snapchat Ads
Want to create Snapchat ads that actually work? Here's how:
Keep it snappy
Snapchat users have the attention span of a goldfish. So:
- Make 5-6 second ads
- Show your brand in the first 2 seconds
- Get to the point. Fast.
Design for phones and sound
Snapchat = vertical video + audio. So:
- Use 9:16 aspect ratio
- Add captions, but focus on sound (64% of users watch with audio)
- Use music or voice-overs
Blend in
Don't be "that" ad. Instead:
- Use Snapchat's filters and lenses
- Make ads look like regular Snaps
- Try user-generated content for authenticity
Tell users what to do
Be crystal clear:
- Use a strong, visible CTA
- Leverage the swipe-up feature
- Test different CTAs
Target like a pro
Snapchat's got some serious targeting tools:
| Option | What it does |
|---|---|
| Snap Audience Match | Targets based on your customer data |
| Lookalike Audiences | Finds users like your best customers |
| Interest Targeting | Reaches users based on app activity |
| Location Targeting | Targets specific areas |
Always be improving
Don't just set it and forget it:
- Use Campaign Lab for split testing
- Try different ad formats
- Watch your stats and tweak accordingly
Use Snapchat's secret weapons
Snapchat has some unique tricks:
- AR Lenses: Virtual product try-ons
- Shoppable AR: Turn AR into sales
- Snap Pixel: Track and retarget users
Course Comparison
Let's compare some top Snapchat Ads courses:
| Course Name | Key Features | Target Audience | Student Rating | Enrollment |
|---|---|---|---|---|
| Snapchat Marketing 2024 | Brand growth, customer attraction | Business owners | 4.5/5.0 | 13.5K+ |
| Snapchat Ads 101 | 4 marketing ad campaigns | Marketers | 4.2/5.0 | 719+ |
| How to Use Snapchat for Business 2024 | Business-focused strategies | Entrepreneurs | 4.3/5.0 | 648+ |
| Snapchat Social Media 2024 | App mastery | General users | 4.3/5.0 | 4,349+ |
Content Focus
Each course has its own flavor:
- Snapchat Marketing 2024: All about growing your brand and getting customers. Perfect if you want to expand your business on Snapchat.
- Snapchat Ads 101: Hands-on approach. You'll build 4 different ad campaigns. Great for those who like to learn by doing.
- How to Use Snapchat for Business 2024: Focuses on business strategies. Ideal for entrepreneurs looking to fit Snapchat into their marketing mix.
- Snapchat Social Media 2024: Covers the app from A to Z. Good for Snapchat newbies who want to get comfortable before diving into ads.
Student Feedback
The top-rated courses are:
- Snapchat Marketing 2024 (4.5/5.0)
- How to Use Snapchat for Business 2024 (4.3/5.0)
- Snapchat Social Media 2024 (4.3/5.0)
These ratings suggest students found these courses helpful and well-structured.
Enrollment Numbers
Snapchat Marketing 2024 is the clear winner with 13.5K+ students. This high number might mean the course is hitting the right notes with users.
Pricing and Accessibility
While we don't have specific prices here, many Snapchat courses are on platforms like Udemy, which often have good deals.
On a budget? Don't forget Snapchat's free training resources. They're a solid starting point before you spend money on a course.
When picking a course, think about your skill level, what you want to learn, and your budget. The right fit will give you the best bang for your buck.
Key Takeaways
Picking the right Snapchat ads course? Here's what to keep in mind:
1. Start with Snap Focus
Snapchat's free platform covers everything from campaign setup to optimization.
2. Match your goals
New to Snapchat? Try "Snapchat Essentials." Selling products? Go for "E-Commerce Essentials." Promoting an app? "Apps Essentials" is your best bet.
3. Check the content
Look for courses covering:
- Ad formats (images, videos, lenses, story ads)
- Targeting options
- Budget management (you can start with just $5/day)
- Performance tracking
4. Get hands-on
Courses with practical projects help you apply what you've learned. Snapchat Ads 101 lets you build 4 different campaigns.
5. Know your audience
81% of Snapchat users are under 35. Pick a course that teaches you how to connect with this crowd.
6. Stay current
Snapchat's ad platform changes often. Go for recently updated courses.
7. Master the basics
Even advanced courses should cover Snapchat's "Golden Rules" for effective ads.
