Want to master Reddit advertising? Here are the 5 best courses to learn Reddit ads, ranked by content quality, cost, and student success:
| Course | Duration | Best For | Cost |
|---|---|---|---|
| Reddit Fundamentals | 2 hours | Beginners | Free |
| Advanced Training | 3 hours | Experienced marketers | Free |
| SMB Quick Start | 20 min | Small business owners | Free |
| Free Training | Self-paced | All levels | Free |
| Business Course | 2-3 hours | Agencies & brands | Free |
Here's the thing about Reddit ads:
They're WAY cheaper than other platforms. While Google ads can hit $50 per click, Reddit's max CPC is just $3. Plus:
- You only need $5/day to start
- CPCs average $0.75
- Users spend 34+ minutes daily on Reddit
- 430 million monthly active users
The numbers don't lie - brands see huge results:
- Ulta Beauty: 66% higher ROAS
- Mars: Beat goals by 194%
- Adobe: 300% higher conversion rates vs other platforms
Each course teaches you how to tap into Reddit's massive audience (50 billion monthly views) without breaking the bank. You'll learn campaign setup, targeting, and how to work with Reddit's unique community-first approach.
Quick tip: Start with Reddit Fundamentals if you're new, or jump into Advanced Training if you already know the basics.
Related video from YouTube
Reddit Ads Basic Course
Reddit's free certification program shows you how to build ads that work. Each module takes 15-20 minutes to complete.
Here's what's inside:
| Module | Content | Duration |
|---|---|---|
| Reddit Fundamentals | Platform basics, user behavior | 15 min |
| Ad Solutions | Campaign types, formats | 20 min |
| Targeting | Audience selection, subreddit targeting | 15 min |
| Creative Best Practices | Ad design, content rules | 20 min |
| Safety & Setup | Account management, policies | 15 min |
Want the certificate? Score 80% or higher on the 45-question exam.
The course stands out because:
| Feature | Details |
|---|---|
| Cost | Free to take |
| Format | Self-paced online learning |
| Updates | Regular content updates |
| Support | Access to Reddit's help center |
| Prerequisites | None required |
You'll learn how to:
- Build your first campaign
- Pick subreddits (needs 5,000+ subscribers)
- Set budgets (starts at $5/day)
- Track your results
Here's the thing:
Start with Reddit Fundamentals. It shows you how 400 million users actually interact with ads before you spend a penny.
The course pulls examples from Reddit's $810 million ad business in 2023. You'll see ads in action across 1 million daily comments and 50 billion monthly views.
Take the modules in order - each one builds on what you learned before. It's like building blocks for mastering Reddit ads.
2. Reddit Ads Advanced Training
The Reddit Ads Formula Boost Certification Program adds 3 hours of content that goes beyond the basics.
Here's what you'll learn:
| Module | What You'll Learn |
|---|---|
| Measurement on Reddit | Track your results and ROI |
| Auction Basics | Smart bidding and budget control |
| Performance Tips | Test and improve campaigns |
| Better Creatives | Make ads that work |
| Audience Focus | Find the right communities |
| Launch Strategy | Test and scale what works |
The results speak for themselves:
| Metric | Result |
|---|---|
| Student Satisfaction | 4.5/5 rating |
| Knowledge Improvement | 87% better platform understanding |
| Daily Budget | Starts at $5 |
| CPC Rates | As low as $0.20 |
"Reddit Ads Formula helps explain Reddit's value to advertisers. These new certifications came from partners wanting to know more about Reddit." - Harold Klaje, Chief Revenue Officer, Reddit
Why this course stands out:
| Feature | What You Get |
|---|---|
| Inside Knowledge | Learn from Reddit's own team |
| Case Studies | See what worked (and what didn't) |
| Fresh Content | Get the newest tips and tools |
| LinkedIn Badge | Display your certification |
You'll learn how to:
- Choose the best ad type for your goals
- Connect with users making $115,000+ per household
- Pick the perfect subreddits from 100,000+ options
- Run AMAs that get people talking
- Set up big-impact video campaigns
Quick tip: Start with the measurement section. Know what works BEFORE you spend more money.
With 50 billion monthly views and 1 million daily comments, Reddit's huge. This course shows you exactly how to get your slice of that traffic.
3. Reddit Ads for Small Business
Reddit's SMB Micro-certification packs everything you need to know about advertising on the platform into a 20-minute course.
| Course Component | Details |
|---|---|
| Duration | 20 minutes |
| Minimum Ad Budget | $5 daily |
| Minimum Bid | $0.20 per click |
| Target Audience | Small/medium business owners, marketers |
| LinkedIn Badge | Yes |
The course breaks down into 4 core areas:
| Module | What You'll Learn |
|---|---|
| Planning | How to set goals and build your strategy |
| Building | Creating ads and picking your audience |
| Launching | Getting your campaign live |
| Analysis | Measuring what works (and what doesn't) |
Here's what makes Reddit ads work for small budgets:
| Ad Type | Cost to Start |
|---|---|
| Self-serve Ads | $5 minimum budget |
| Managed Ads | $30,000 quarterly minimum |
The numbers speak for themselves:
| Metric | What It Means for You |
|---|---|
| Monthly Active Users | 430 million people to reach |
| Average CPC | $0.75 per click |
| Purchase Decision Speed | Users buy 9x faster than other platforms |
| Average Spending | Users spend 15% more than other platforms |
Let's look at two businesses that CRUSHED IT on Reddit:
1. Thirty 48 - Sport Socks
They hit r/Fitness with:
- Free samples
- 15% off deal
- Mod-approved posts
2. Noom - Weight Loss App
They won over r/Fitness by:
- Speaking the community's language
- Focusing on health benefits
- Using clear calls-to-action
"On Reddit, people research more deeply, decide 9x faster, and spend 15% more compared to other social platforms." - Harold Klaje, Reddit CRO
What makes Reddit different:
| Feature | Why It Works |
|---|---|
| Subreddit Targeting | Find exactly who you want to reach |
| Auction Model | Pay your way (CPM, CPC, or CPV) |
| Community Focus | Build real connections |
| Self-serve Platform | Start small, grow big |
The certification shows you how to connect with Reddit's 52 million daily users who trust the platform 90% more than other sites for product info. You'll learn to create ads that work WITHOUT coming across as pushy or promotional.
sbb-itb-c5831c6
4. Free Reddit Ads Training
Reddit gives you free training to help you run better ads. Here's what you get:
| Training Component | Details |
|---|---|
| Format | Online videos you can watch anytime |
| Certificate | Watch 80% of videos to earn it |
| Access | Never expires |
| Updates | New content added daily |
| Support | Monthly Q&A calls |
The training covers 4 main topics:
| Topic | You'll Learn |
|---|---|
| Platform Basics | How to pick subreddits and create ads |
| Campaign Setup | Setting budgets and bids |
| Audience Targeting | Finding the right communities |
| Performance Analysis | Tracking results and making improvements |
Here's why Reddit ads work better than other platforms:
| What to Know | The Numbers |
|---|---|
| Daily Time on Site | 34 minutes |
| Cost Per Click | 75% cheaper than Facebook |
| Cost Per 1000 Views | 66% cheaper than Facebook |
| Monthly Views | 8.19 billion |
| Active Communities | 600,000+ |
Want more help? Check out r/RedditforBusiness:
| What You Get | Details |
|---|---|
| Community Size | 1.5M members |
| Topics | Ad planning, campaign tips, data |
| Connections | Meet other advertisers |
| Resources | Real campaign examples |
Tips to get the most from your training:
| Do This | Why It Works |
|---|---|
| Run 12+ week campaigns | Gives ads time to perform |
| Keep comments on | Get feedback from users |
| Study communities first | Know where your ads fit |
| Target by location | Reach local audiences |
"Reddit delivers 25-70% new audiences you won't find elsewhere." - Christine Michel Carter, Global Marketing Expert
The free training shows you how to reach Reddit's 234M visitors without breaking the bank. You'll learn to make ads that work for Reddit's super-engaged users, who spend 13+ minutes per visit on the site.
What You'll Master:
- Getting in front of 8.19B monthly views
- Finding your audience in 3M active communities
- Spending less than on other platforms
- Building ads that fit Reddit's style
5. Reddit Ads Business Course
Reddit's advertising certification program comes in three flavors:
| Certification Path | Time Required | Pass Score |
|---|---|---|
| Fundamentals | 2 hours | 80% on 45 questions |
| Boost Program | 3 hours | 80% on exam |
| SMB Quick Start | 20 minutes | No exam |
The program packs six core modules:
| Module Name | What You'll Learn |
|---|---|
| Auction Fundamentals | Bidding strategies and budget planning |
| Measurement on Reddit | Analytics and performance tracking |
| Find Your People | Community targeting methods |
| Launch Mode | Testing and campaign setup |
| Optimize Performance | Results improvement tactics |
| Hack Your Creative | Ad design and content creation |
Here's what students get from the course:
| Metric | Result |
|---|---|
| Student Satisfaction | 4.5/5 rating |
| Knowledge Improvement | 87% better understanding |
| Charity Impact | Donation via Karma Kash |
| Course Updates | Monthly new content |
"Reddit Ads Formula has been key to educating the market on Reddit's unique value proposition and these new certifications are in direct response to our partners wanting to deepen their expertise and understanding of Reddit." - Harold Klaje, Chief Revenue Officer, Reddit
The path to certification looks like this:
| Step | Details |
|---|---|
| Study Paths | Complete recommended modules |
| Practice | Apply skills in test campaigns |
| Final Exam | Score 80%+ to pass |
| Certification | Digital badge and certificate |
| Validity | 12 months from completion |
Before getting certified, you'll need to master these areas:
| Path Name | Focus Area |
|---|---|
| Reddit Fundamentals | Platform basics and features |
| Ad Solutions | Campaign types and formats |
| Targeting | Audience selection methods |
| Creative Best Practices | Ad design guidelines |
| Safety Guidelines | Platform rules and policies |
| Launch Preparation | Campaign setup steps |
The course builds practical skills through:
| Skill Area | Training Method |
|---|---|
| Campaign Setup | Live demo sessions |
| Budget Planning | Interactive calculators |
| Audience Research | Community analysis tools |
| Performance Tracking | Analytics dashboard practice |
| A/B Testing | Split test simulations |
| ROI Measurement | Results analysis workshops |
Course Comparison
Here's a breakdown of Reddit's advertising courses and what you'll get from each one:
| Course Name | Duration | Skill Level | Focus Area | Exam Required |
|---|---|---|---|---|
| The Formula: Ad Solutions | 15 min | Beginner | Campaign setup, bidding | No |
| Nail Your Creative | 15 min | Beginner | Ad design, content | No |
| Measurement on Reddit | 45 min | Intermediate | Analytics, tracking | Yes |
| Reddit Fundamentals | 20 min | Beginner | Platform basics | Yes |
Want to get certified? Here's what each path offers:
| Path Type | Time Investment | Key Features | Best For |
|---|---|---|---|
| Fundamentals | 2 hours | Basic platform knowledge, 45-question exam | New advertisers |
| Boost Program | 3 hours | Advanced strategies, performance tracking | Experienced marketers |
| SMB Quick Start | 20 minutes | Quick setup guide, no exam | Small business owners |
Here's what you'll need to spend:
| Learning Option | Minimum Budget | Additional Requirements |
|---|---|---|
| Self-guided courses | $5/day ad spend | None |
| Direct sales support | $30,000 minimum | Account manager access |
| Platform testing | $0.20 CPM starting | Active ad account |
Let's look at the numbers:
| Metric Type | Platform Average | With Course Training |
|---|---|---|
| Daily Time on Platform | 34 minutes | Not specified |
| CPM vs Facebook | 66% lower | Same after training |
| CPC vs Facebook | 75% lower | Same after training |
| Campaign Duration | 4-12 weeks | Same after training |
Reddit works better for some industries than others:
| Industry | Trust Rating |
|---|---|
| Automotive | 70% |
| Financial Services | 64% |
| Travel | 54% |
What's included in each course level:
| Component | Basic Course | Advanced Course |
|---|---|---|
| Ad Format Training | Yes | Yes |
| Targeting Tools | Basic | Advanced |
| Budget Planning | Basic | Advanced |
| Analytics Access | Limited | Full |
| Community Tools | Basic | Advanced |
| Support Level | Standard | Priority |
Summary
Here's a breakdown of Reddit's advertising courses and what they'll teach you:
| Course Type | Best For | Key Benefits | Time Required |
|---|---|---|---|
| Reddit Fundamentals | New advertisers | Platform basics, ad setup, targeting | 2 hours |
| The Formula: Ad Solutions | Campaign managers | Bidding strategies, budget planning | 15 minutes |
| Nail Your Creative | Content creators | Ad design, format selection | 15 minutes |
| Measurement on Reddit | Data analysts | Analytics tools, tracking setup | 45 minutes |
| SMB Quick Start | Small business owners | Basic setup, quick launch guide | 20 minutes |
Want to get started? Here's what you'll pay:
| Learning Path | Starting Cost | Expected Results |
|---|---|---|
| Self-guided | $5/day | Hundreds of thousands of impressions at $0.80 CPC |
| Direct sales | $30,000 minimum | Account manager support, advanced tools |
| Test campaigns | $0.20 CPM | Basic platform access, limited features |
Adobe tested Reddit ads and got these results:
| Metric | Result |
|---|---|
| Conversion rate | 300% higher than other platforms |
| Click-through rate | 110% higher than standard ads |
| Cost per click | 14% lower using Reddit-specific creative |
Pick your course based on your needs:
- Just starting? Take Reddit Fundamentals
- Need data insights? Go for Measurement on Reddit
- Want quick results? SMB Quick Start is your best bet
- Looking to optimize? Check out The Formula
- Focus on better ads? Nail Your Creative has you covered
Here's something interesting: Reddit users have deep pockets (median household income: $115,000) and they're buyers - 1 in 3 check Reddit before making purchase decisions.
