Best LinkedIn Ads Courses

Want to master LinkedIn Ads? Here are the 5 best courses to get you started:

Here's what you need to know:

1. LinkedIn Ads work differently than other platforms:

• Higher costs ($5-12 per click vs $0.50-2.00 elsewhere)
• Better B2B lead quality
• 46% of social traffic to B2B sites

2. These courses teach you:

• Campaign setup and management
• Audience targeting
• Budget optimization
• Performance tracking
• Ad creation

Quick comparison of key features:

Start with LinkedIn Marketing Labs if you're new to the platform. Move to CXL or Paid Media Track once you've got the basics down.

Remember: LinkedIn Ads cost more but deliver better B2B results - these courses help you make every dollar count.

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LinkedIn Marketing Labs

LinkedIn Marketing Labs gives you free training and certifications from LinkedIn's own experts. Here's what you get:

Want to practice? Each course includes test runs before the real exam. Pass it, and you'll get a certificate to show off on your LinkedIn profile or add to your signature.

The program works in 9 languages:

• English
• French
• German
• Indonesian
• Japanese
• Portuguese
• Spanish
• Traditional Chinese
• Simplified Chinese

What You'll Learn:

• Building LinkedIn ad campaigns
• Picking the right audience targets
• Reading campaign reports
• Planning marketing moves
• Making content that works

Here's How to Start:

1. Set up your LinkedIn account
2. Head to LinkedIn Marketing Labs
3. Choose your certification
4. Go through the materials
5. Try the practice tests
6. Take your exam

The program keeps track of what you've done and points you to other courses you might like. It's free, but don't let that fool you - you'll learn solid B2B marketing skills you can use right away.

Quick Tip: Don't just memorize answers. Focus on understanding how to use these skills in real campaigns. That's where the REAL value is.

2. LinkedIn Ads Track by Paid Media Courses

Here's what the LinkedIn Ads Track delivers in just 1 hour and 14 minutes:

The course splits into three core parts:

Want your certificate? Here's what to do:

1. Watch all 11 lessons
2. Take the test
3. Get certified
4. Renew after 2 years

Here's who should take this course:

You'll also get these hands-on tools:

• Campaign checklists
• Ad templates
• Performance trackers
• Budget planners

Plus: As LinkedIn updates its ad platform, you'll get fresh materials to keep your skills sharp during your certification.

3. CXL LinkedIn Ads Training

AJ Wilcox, who runs five of the top ten LinkedIn Ads accounts worldwide, teaches this focused 1-hour and 14-minute course. Here's what you get:

The course breaks down into three main areas:

1. Cost Management

You'll learn how to:

• Pick the best bidding methods that cost less
• Split your budget the right way
• Lower your cost per click

2. Targeting

The course shows you:

• How to pick the right audiences
• Ways to layer your targeting
• Steps to set up account-based marketing

3. Performance

You'll discover:

• What numbers to aim for in your industry
• How to track where leads come from
• Methods to measure your return on ad spend

Every student gets:

• Step-by-step guides for Google Tag Manager
• Sheets to track your performance
• Ready-to-use campaign templates

"AJ Wilcox and CXL packed this course with practical tips I use daily." - Sakash Agrawal, Digital Marketing Manager

Plus, you'll join a community that includes:

• A network of marketing professionals
• Access to job opportunities
• Latest platform updates
• Direct support from experts

The course comes with a 7-day money-back guarantee and never expires. CXL keeps the content fresh as LinkedIn adds new features.

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4. Complete LinkedIn Ads Guide

Here's what you'll learn in this hands-on LinkedIn advertising program:

Course Content

You'll master these key skills:

• Running campaigns in Campaign Manager
• Choosing effective ad formats
• Finding your target audience by job title and industry
• Measuring campaign success

Certification Process

What You Need to Start

The course features case studies from Zendesk and Medtronic, showing you exactly how these companies reach B2B decision-makers. You'll learn:

• How to manage costs (with typical CPCs of $5-6)
• Ways to build laser-focused campaigns
• Steps to create lead gen forms
• Methods to track conversions

"We use LinkedIn every day to drive business outcomes for the world's leading B2B brands. Our team's LinkedIn Marketing labs certifications show that we're experts in using LinkedIn's robust data and tools." - Brian Jones, EVP, Integrated Strategy at Just Global, Inc.

Each lesson combines theory with real campaign examples - including what worked AND what flopped. You'll get practical tips you can use in your next campaign.

5. LinkedIn Ads Basics

Here's what you'll learn in this LinkedIn Ads course:

Course Content

Certification Process

Required Skills

This is a hands-on course. You'll jump right into LinkedIn's Campaign Manager and start building REAL campaigns.

What you'll master:

• How to set (and stick to) your ad budgets
• Ways to find your perfect audience using job titles
• Tips to create ads people actually click
• Methods to measure your campaign success

The HubSpot Academy version packs everything into 32 minutes of video content across 3 sections. Perfect for business owners and marketers who want to start running LinkedIn Ads.

You'll get:

• Step-by-step video guides
• Practice files to download
• Knowledge-testing quizzes
• Clear instructions for:
  • Setting up tracking
  • Building your first campaign
  • Choosing who sees your ads
  • Understanding your results

Need help? You're not alone. Get support when you're stuck and connect with other students. Plus, the course stays current with LinkedIn's newest features.

Course Comparison

Here's a breakdown of the top LinkedIn Ads courses:

Core Features & Pricing

Who Should Take Each Course?

What You'll Learn

Here's what students say:

"I was LOST with LinkedIn Ads until I took this course. Now our online presence is growing and our conversion rates are up." - David C., Entrepreneur

"This course helped me target decision-makers like never before. My B2B sales have taken off." - Eric B., B2B Sales Pro

The Real Cost

LinkedIn ads start at $10/day, but pros suggest $25/day for testing. Know these numbers:

• CPC: $5-$6
• CPM: $30-$35
• CPS: $0.50-$1

Add these costs to your course investment when planning your LinkedIn Ads budget.

Next Steps

Here's how to start with LinkedIn Ads:

Pick Your Path

First Steps

1. Set up Campaign Manager: Create your account
2. Add Insight Tag: Install on your website
3. Connect LinkedIn Page: Link to ad account
4. Budget: Start with $25/day minimum

Must-Do Setup

"LinkedIn Ads cost more than other platforms. Start with automated bidding until you know what you're doing." - AJ Wilcox, B2Linked founder

Watch These Numbers

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