Best Google Ads Courses for Beginners

Want to learn Google Ads? Here's a quick breakdown of the top courses in 2024:

Bottom line: Start with Google Skillshop if you're new. It's free, official, and covers everything you need.

What you'll learn in any good course:

• Building campaigns from scratch
• Writing ads that work
• Managing your budget
• Tracking results
• Getting certified

Fun fact: U.S. advertisers pay $1.99 per click on average. That's why proper training matters - one wrong move can waste serious money.

Let's look at each course in detail.

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Google Skillshop: Free Official Training

Google Skillshop replaced Academy for Ads as Google's main training platform. It won't cost you a penny, and you can learn whenever you want.

Here's what you get:

• Video lessons that walk you through each step
• Hands-on exercises
• Tests to check your knowledge
• Final exams for certification

The platform now uses a new exam format. Instead of splitting things into "Fundamentals" and "Mobile", you'll take the "Google Ads – Measurement" exam. You'll see different question types: multiple-choice, matching, and multi-part questions.

Want to make the most of it? Here's what works:

• Start with the diagnostic test to find what you need to learn
• Focus on one module at a time
• Practice with sample questions
• Save your certificate as soon as you pass

But here's the thing: Skillshop teaches you the theory, not the practice. You won't get to run actual campaigns. Even so, it's the best way to start learning Google Ads - it's free and Google-approved.

2. Paid Media Courses Directory: Curated Learning Path

Looking to master Google Ads? Here's a breakdown of the top courses you can take right now:

Here's something interesting: 80% of businesses run Google Ads campaigns. And they're getting $2 back for every $1 they spend. That's why picking the right course is so important.

Let's look at what students think about these courses:

These courses cover four main areas:

• Setting up your first campaign
• Writing ads that convert
• Managing your ad spend
• Tracking what works (and what doesn't)

The directory stays up-to-date with Google's changes. So whether you've got 2 hours or 24 hours to learn, there's a course that fits.

"Getting certified doesn't just boost your skills - it helps you win clients and land jobs in online advertising." - Geri Mileva, Writer at Influencer Marketing Hub

Choose your course based on:

• How much time you can spend
• What you can afford
• If you need a certificate
• How you like to learn

3. HubSpot Academy: Marketing Platform Training

HubSpot Academy's Google Ads course shows you how paid ads fit into your overall marketing plan. With 200,000+ users and a 4.5/5 rating from 121 G2 reviews, it's a top pick for marketers.

The course covers:

• Building Google Ads campaigns
• Managing contacts
• Getting more leads
• Using marketing automation
• Measuring results
• Making campaigns better

But here's what makes it DIFFERENT:

You won't just learn Google Ads by itself. You'll see how it works with:

"HubSpot Academy is a free online resource where anyone - beginner or pro - can learn, get certified, and level up their skills." - Marc Gabriel A., Client Success Manager, Marketing and Advertising

Here's something cool: Northeastern University counts these certifications as credits for their master's programs in social media.

If you're starting with Google Ads and want to understand how it fits into marketing, this free course gives you everything you need.

4. Coursera: Google Ads Certificate Program

The Google Digital Marketing & E-commerce Professional Certificate on Coursera has a 4.8/5 rating from 28,126 users. Over 789,000 students have joined the program.

Want to test the waters first? There's a free 2-hour Google Ads starter course by Ishita Sinha:

Here's what you'll get in the full program:

Let's talk numbers - here's what graduates achieve:

What makes this program different?

• It's built for beginners (zero experience needed)
• Google keeps the cost low
• You'll learn skills you can use right away
• 80% of graduates land jobs within 6 months

The program uses video lessons, practice exercises, and knowledge checks. You set the pace - perfect if you're working or studying.

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5. Udemy: Step-by-Step Google Ads Guide

Here's what you'll get from Udemy's most popular Google Ads course in 2024:

The course shows you how to master these core areas:

You'll get hands-on practice with these tools:

Here's what people who took the course say:

"I am a Google Ad professional. I am only 3 videos in and I've already learned new and useful tips." - Claire Jepsen

"I run google ads campaign for my business and I'm getting amazing conversions." - Stanislav Volevach

Your instructor is Joshua from ClickSlice, a UK-based SEO agency. He's a Google Premier Partner (top 3% worldwide) who breaks down complex concepts into simple steps.

Why this course stands out:

The course covers these ad types:

6. LinkedIn Learning: Google Ads Basics

Here's what you'll get from LinkedIn Learning's Google Ads course in 2024:

The course focuses on 5 main areas:

Here's what makes this course different:

"Duane's breakdown of PPC ads coupled with his explanations covering terminology was very insightful and easy to grasp!" - Grace Hassell, Aspiring Marketing Manager

The course comes with these tools:

By the end, you'll know how to:

Course Comparison

Here's a clear breakdown of Google Ads courses in 2024:

Each course serves different needs:

What you'll get with each course:

| Feature | Google Skillshop | Udemy | HubSpot | Coursera | LinkedIn | | --- | --- | --- | --- | --- | | Practice Files | Yes | Yes | No | Yes | Yes | | Mobile App | No | Yes | Yes | Yes | Yes | | Progress Tracking | Yes | Yes | Yes | Yes | Yes | | Q&A Support | No | Yes | No | Yes | Yes | | Certificate | Yes | Yes | Yes | Yes | Yes |

How long your certificate lasts:

What it costs:

"The Google Ads Search certification takes around 3-4 hours to complete and requires a score of 80% to pass", - Brad Geddes, Advanced Google Ads instructor

Success metrics:

Which Course Should You Choose?

Let's make picking your Google Ads course simple:

Here's what matters when picking:

Just Starting Out? Google Skillshop is your best bet. It's free, self-paced, and covers the basics you need.

Want a New Career? Go with Coursera. You'll get:

• A clear path to follow
• Help finding work (65% get jobs)
• A solid certificate

Running a Business? HubSpot Academy fits best. You'll learn:

• How ads work with your marketing
• Real campaign skills
• Quality stuff (and it's free)

"8 out of 10 Climb Hire students land jobs within 6 months, starting at $50k" - Climb Hire Data

Check These Course Features:

FAQs

What is the best course to learn Google Ads?

Here's what you need to know about the top Google Ads courses:

Want the BEST option for beginners? Go with Google Skillshop.

Here's why:

• It's 100% free
• It's the ONLY official certification
• You get 6 different certifications (Search, Display, Video, Shopping, Apps, Measurement)
• Each exam has 46-50 questions

Is a Google skillshop certificate worth it?

Short answer: YES.

Here's a breakdown of what you get:

"Google Skillshop is the only official administrator of Google Ads certifications, so if you're looking to boost your business or agency's credibility and confidence, you'll likely want to get yourself and your team certified." - WordStream

What you should know:

• You'll need to retake the exam every year
• Employers LOVE seeing this certification
• It proves you know your stuff
• Makes your resume and LinkedIn profile stand out

Bottom line: If you're serious about Google Ads, get certified through Skillshop.

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