Best GA4 Courses

Need to learn GA4? Here's a no-fluff guide to the top GA4 courses in 2024:

Quick Take:

• Start with Google's free courses if you're new
• Want certification? Go with Skillshop
• Running an online store? Pick Kate Collinson's course
• Need deep analytics? CXL is your best bet

Here's the thing about GA4: It's totally different from Universal Analytics. You'll need to learn:

• Event-based tracking (not session-based)
• New reporting interface
• Enhanced privacy features
• Cross-platform tracking

Bottom line: Pick a course based on your needs and budget. But remember - hands-on practice matters more than just watching videos.

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Google Analytics Academy: Free Official Training

Google's free GA4 course packs everything you need to know into 2 hours of video lessons. And yes, it's 100% self-paced.

Here's what the course covers:

What makes this course different? It's straight from Google's team. You'll get:

• An official completion certificate
• 90 days of access
• Up-to-date content that matches GA4 updates
• Access to a GA4 user community

The numbers speak for themselves:

Google product expert Corey Koberg leads you through the content. You'll master:

• Web analytics fundamentals
• GA4's core features
• Real-time tracking
• Report creation
• Audience building
• Remarketing basics

The course works best for GA4 beginners. You can watch (and rewatch) the videos anytime during your access period. Plus, the content updates whenever GA4 rolls out new features.

2. Google Skillshop: GA4 Certification Path

Looking to get certified in GA4? Google's official program lets you prove your skills.

Here's what you'll face in the exam:

The exam covers 4 key areas:

Want to ace the exam? Here's what to do:

1. Sign up at Skillshop: Head to Google's learning platform
2. Go through each module: Complete all 4 learning sections
3. Play with the demo: Get hands-on with Google's Analytics demo
4. Test yourself: Work on practice questions

Here's what you'll get:

Pass the exam and you'll get a certificate you can:

• Put on LinkedIn
• Save as PDF
• Print out
• Add to your work samples

The program kicked off August 16, 2022, and keeps up with GA4 changes. Take the exam when you're ready - there's no deadline. Failed? No problem. Just wait 24 hours and try again.

3. MeasureSchool: GA4 Basics and Setup

MeasureSchool splits their GA4 training into two options: a free starter course and paid team training.

Here's what you'll get in the free course:

The team training goes deeper:

1. Live Training

You'll get two 3-hour sessions on different days. Don't have GA4 yet? No problem - they'll give you a demo account to practice.

2. Extra Support

You'll get lifetime access to all materials, 4 weeks of help after training, and team Q&A sessions.

The numbers don't lie - teams give it 4.75/5 stars. Here's what one customer said:

"Course pace and topics were spot on for what we needed and Daniel was very flexible in talking through our specific questions. I found myself engaged throughout the whole of both sessions."

• Head of Digital Growth, Starling Bank

Since 2015, MeasureSchool has focused on:

For PPC pros, there's a 25-minute video about switching from Universal Analytics to GA4:

They'll give you spreadsheets and extra guides to help with your GA4 transition.

4. CXL: Advanced GA4 Training

CXL offers 25+ hours of GA4 training split into 6 courses. Your instructor? Charles Farina - the analytics expert behind Tesla, Visa, and GoPro's data strategies.

Here's what you'll master:

The program breaks down like this:

Pick your plan:

| Plan | Cost | Details | | --- | --- | | Monthly | $289 | Full access to all courses | | Quarterly | $529 ($177/month) | 35% discount | | Annual | $1499 ($125/month) | 55% discount | | Trial | $1 | 7-day access |

Each lesson takes just 15-20 minutes - perfect for busy schedules. You'll get tested after each section to make sure you're on track.

What makes this course different? It covers EVERYTHING:

Want to practice what you learn? CXL recommends running GA4 alongside your current analytics setup. This lets you test new features as you learn them.

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5. Analytics Mania: Step-by-Step GA4 Guide

Want to master GA4? Julius Fedorovicius's Analytics Mania course packs everything you need into 37 hours of practical training. Over 8,000 students have already learned how to make GA4 work for them.

Here's what you get:

The course breaks down like this:

Pick your plan:

"I'm 100% sure this is one of the best GA4 courses on the internet. For everyone trying to learn and master GA4, this is a professional and well-detailed resource if your goal is to leverage your analytics knowledge." - David Martínez Mata, SEO Team Leader at Los Creativos International

"The course is very extensive and structured in a practical way. What I like is how Julius starts with a theoretical basis and then goes on to how to put that theory into practice." - Chris Lambermob, Co-founder & Google Ads specialist at Upmore

What makes this course different? You'll get your hands dirty. Instead of just watching videos, you'll work on real websites or in a sandbox environment. Plus, quick quizzes after each module make sure you're getting it.

"This is one of the best investments I've made in my career." - Sarah Mackenzie, Director of SEO and Analytics at FINE

The course starts with planning - not just diving in headfirst. You'll learn how to set goals, choose the right KPIs, and build measurement plans that actually tell you something useful about your business.

6. Loves Data: GA4 From Start to Finish

Loves Data keeps things simple with three GA4 courses:

The GA4 Complete Course packs everything you need to know:

Here's what makes these courses different:

• Keep your access forever
• No website needed for practice
• 4.7/5 rating from 211 students

Don't take our word for it. Here's what students say:

"The content was comprehensive and presented at the right pace. Highly recommended for measuring and improving data quality and insights into website visitor behavior." - e-commerce manager, retail

"Technical aspects were explained in plain English. Training was well-paced for beginners to advanced. Good mix of case studies, tips and exercises." - owner/manager, security company

What's included in each course:

Quick heads up: These courses focus on website analytics, not app tracking. Got questions? Email hello@lovesdata.com.

7. GA4 for Online Stores by Kate Collinson

Kate Collinson's GA4 course packs 6+ hours of video content for eCommerce analytics, updated for 2024.

Here's what you'll master:

Pick your plan:

Kate's clients see REAL growth. Here's what happened in just one year:

"Understanding your data is what separates the 'coasters' from the high-growth brands that are dominating eCommerce today." - Kate Collinson, eCommerce Growth Marketer

You'll learn to:

• Track new events like add_to_wishlist and view_cart
• Set up product parameters (item_id, item_name, item_category)
• Work with data layers
• Build custom reports

"Brilliant for anyone in eCommerce. The content is so much more relevant to us than the generalist GA courses we've done in the past." - Vera Yan, Co-founder @ Nimble Activewear

"Comprehensive and engaging. I'm recommending this course for our entire team because it's so important everyone understands our business' metrics." - Jen Chambers, CO @ Ohne

Heads up: Know the basics of GA4 and Google Tag Manager before you start.

Conclusion

Here's a clear breakdown of GA4 courses to match your needs:

Pick your course based on your role:

Want to save money? Start with Google's free courses. Move to paid options once you know the basics.

Want to save time? Look for courses with ready-to-use files and practice materials.

Here's how to combine courses for better results:

The switch from Universal Analytics to GA4 makes these skills essential. Pick a course and jump in - your data won't wait.

FAQs

What is the best way to learn GA4?

Want to learn GA4? Here's what actually works:

Start with Google's free Skillshop. It takes about 8-10 hours and gets you a certification. But here's the thing: you'll need hands-on practice too.

Here's what I mean:

Set up GA4 on a test website. Play with the features. Break stuff (it's okay - that's how you learn). After 2-4 weeks of this, you'll know WAY more than someone who just watched videos.

Here's something most people don't tell you: GA4 is COMPLETELY different from Universal Analytics. It's all about events now, not sessions. That means you need to forget some of what you knew before.

Want to go deeper? Here are your options:

Bottom line: Mix free resources with hands-on practice. Then, if you need more, pick a paid course that matches your goals. Just make sure you're actually using GA4 while learning - that's what makes everything stick.

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