Want to master Facebook Ads in 2024? Here's a quick breakdown of the top courses:
| Course | Best For | Price | Key Feature |
|---|---|---|---|
| Meta Blueprint | Beginners | Free + $99 cert | Official Meta training |
| CXL | Pro marketers | $289/month | Advanced strategies |
| Paid Media Directory | Multi-platform | $0-500 | Covers all ad platforms |
| FB Ads for Stores | Ecommerce | $37 | Shopify-focused |
| Meta Agency Program | Agencies | $99-150 | Team certification |
| WordStream PPC | DIY learners | Free | Basic fundamentals |
| FB Ads Guide | All levels | $99-150 | Hands-on practice |
| Power Hitters Club | Advanced | $247/month | Live coaching |
Here's the truth: You don't need to spend big money to learn Facebook Ads. Meta's free Blueprint courses work great for most people.
But if you want more? Here's what different budgets get you:
| Budget | What You Get |
|---|---|
| $0 | Meta Blueprint, basic platform training |
| $20-150 | Campaign creation, optimization tips |
| $300+ | 1-on-1 coaching, advanced strategies |
The catch? Facebook changes its platform constantly. Yesterday's tactics might not work today. That's why you need solid training - not random blog tips.
Pick a course based on:
- Your skill level (beginner vs advanced)
- Learning style (self-paced vs live coaching)
- Budget ($0-2,000)
- Time commitment (1-20+ hours)
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Course Price Ranges
Here's what Facebook Ads courses cost in 2024:
| Course Type | Price Range | Examples |
|---|---|---|
| Free Courses | $0 | Meta Blueprint, Facebook Ads for Beginners (Alison), HubSpot Facebook Ads Course |
| Budget-Friendly | $15-50 | Facebook Ads Mastery (Udemy) - $19.99, AdEspresso University - $19/month |
| Mid-Range | $100-500 | Reliablesoft Bundle - $149, FB Ads Course by Rudy Mawer - $295 |
| Premium | $500+ | Creative Testing Mastery - $1,997, CXL Advanced FB Ads - $289/month |
Free Courses ($0) You'll get the basics: how to set up ads, use the platform, and target audiences. But there's NO personal support - it's all self-paced learning.
Budget Courses ($15-50) These courses step up the game with:
- Campaign creation walkthroughs
- Basic optimization methods
- A few case studies
- Email support
- Certification when you finish
Here's what separates mid-range and premium courses:
| Features | Mid-Range ($100-500) | High-End ($500+) |
|---|---|---|
| Support Level | Email + Chat | 1-on-1 Coaching |
| Updates | Every 3 Months | Monthly |
| Case Studies | 5-10 Examples | 20+ Examples |
| Community | Basic Forum | Private Mastermind |
| Practice Accounts | No | Yes |
Monthly Plans:
- Coursera: $49/month
- CXL: $289/month
- PHC with Jon Loomer: $147/month
- AdEspresso University: $19/month
One-Time Payment Options:
- Facebook Pixel Quickstart: $197
- God Tier Facebook Ads: $199
- 6-Figure Ads Agency: $997
- Creative Testing Mastery: $1,997
Here's the thing: A higher price tag doesn't mean better training. Meta Blueprint's free courses often pack more value than some paid ones. Focus on what matches YOUR needs, not the price.
1. Meta Blueprint: Official Facebook Training
Meta Blueprint packs 90+ free courses about advertising on Facebook, Instagram, Messenger, and WhatsApp. Here's what you get:
| Content Type | Details |
|---|---|
| Self-Guided Courses | Learn ad creation, targeting, and data analysis |
| Live Online Classes | Join workshops and ask questions in real-time |
| On-Demand Videos | Study at your own pace |
| Practice Materials | Get hands-on with exercises and case studies |
The program offers two types of certifications:
| Level | Certifications | What You'll Learn |
|---|---|---|
| Associate | Digital Marketing, Community Manager | Core platform skills and marketing basics |
| Professional | Media Planning, Media Buying, Marketing Science, Creative Strategy | High-level ad strategies |
Here's what it costs:
| Component | Cost |
|---|---|
| All Courses | $0 |
| Certification Exams | $99-$150 |
| Passing Score | 700+ |
| Exam Provider | Pearson VUE |
Who should take this training?
- Digital marketers who want platform expertise
- Business owners running their own ads
- Marketing students
- Marketers looking to level up
- Freelancers who work with clients
The best part? This is Meta's official training program. That means you'll always learn the latest features and updates straight from the source.
2. CXL Facebook Ads Training
The CXL Facebook Ads course packs 23 lessons into 5 hours and 48 minutes. It's built on the B.E.L.T method (BELIEF, ENGAGE, LEAD, TRANSACT) - a system that covers every part of your marketing funnel.
Here's how the funnel breaks down:
| Funnel Stage | Ad Strategies | Focus Areas |
|---|---|---|
| Top | Reach campaigns, Brand awareness | Initial audience contact |
| Middle | Retargeting ads | Engagement with interested users |
| Bottom | Conversion-focused ads | Cart abandoners, sales page visitors |
Who Should Take This Course?
This isn't for everyone. Here's who it's made for:
| Perfect Fit | Not For You If |
|---|---|
| Growth marketers | You're just starting out |
| Digital advertisers | Tech makes you nervous |
| Product managers | You just want a certificate |
| UX/UI specialists | You're in the C-suite |
"CXL is tactical. It will get you started in the field and you won't find a better starting library elsewhere." - Khushi Lunkad, Growth Marketer
What You'll Pay
Pick your plan:
| Plan Type | Monthly | Quarterly | Annual |
|---|---|---|---|
| Team | $259/user | $479/user | $1,349/user |
| Individual | $289/user | $529/user | $1,499/user |
What's included:
- Test drive it for $1 (7 days)
- Pass with 90% or above
- Get downloads and templates
- Watch no-fluff video lessons
You'll learn how to:
- Target like a pro
- Run smart A/B tests
- Set up Meta Pixel
- Handle Conversions API
- Make data-driven campaign decisions
3. Paid Media Courses Directory: Multi-Platform Learning
The Paid Media Courses Directory is your one-stop shop for both free and paid advertising courses. Created by Dmitrii Anikin, it goes beyond just Facebook Ads to cover Google Ads, LinkedIn Ads, and TikTok Ads.
Think of it as a Netflix for ad training - you pick what you want to learn, when you want to learn it.
Here's what you get:
| Course Type | Schedule | Best For |
|---|---|---|
| Self-paced | Learn anytime | Busy professionals |
| Cohort-based | Fixed dates | Those wanting group learning |
Each course packs these elements:
| Component | Details |
|---|---|
| Platform Focus | Specific ad platform training |
| Skill Level | Beginner to advanced options |
| Course Format | Video lessons, guides, workbooks |
| Access Period | Varies by course provider |
Who Should (and Shouldn't) Sign Up?
| Perfect For | Not Recommended For |
|---|---|
| Marketing professionals | Single-platform specialists |
| Small business owners | Complete beginners |
| Agency staff | Those seeking basic certifications |
| In-house marketers | Platform-specific experts |
How Much Will It Cost?
Here's the breakdown:
| Course Level | Price Range | What's Included |
|---|---|---|
| Free Courses | $0 | Basic platform training |
| Entry-Level | $50-200 | Single platform deep-dive |
| Premium | $200-500 | Multi-platform mastery |
| Enterprise | $500+ | Agency-level training |
You'll learn to run ads on:
- Meta (Facebook & Instagram)
- Google Ads
- LinkedIn Ads
- TikTok Ads
- YouTube Ads
- Microsoft Ads
The directory stays fresh with new courses added and old ones removed as platforms change. It's like having a constantly updated playbook for digital advertising.
4. Facebook Ads for Online Stores
Adam, who built a 6-figure Shopify store that hit £1000 daily sales in just 3 weeks, shows store owners how to crush it with Facebook and Instagram ads.
Course Structure
| Module | Content |
|---|---|
| Basics | Facebook Page setup, Ads Manager config |
| Campaign Setup | Ad structure, targeting, budgets |
| Advanced Topics | iOS 14 fixes, tracking, audience tips |
| Live Examples | Real ad creation demos |
Who Should Take This Course?
| Perfect For | Not For |
|---|---|
| Shopify stores | Service businesses |
| Dropshippers | B2B companies |
| Product sellers | Local shops |
| New ecom brands | Affiliate marketers |
What You'll Pay
| Package | Cost | What's Inside |
|---|---|---|
| Main Course | $37 | Full access |
| Business Setup | $27 | Account training |
| iOS 14 Guide | $37 | Tracking fixes |
| Recordings | $9 | All lessons |
Here's what makes this course different: Adam turned £0 into £8000 in 8 weeks using these exact methods. His store hit multiple 6-figures soon after launch.
"My clients' success stories speak for themselves. They've bought dream homes, opened stores, and built income streams that support their families - all while working less than before." - Facebook Ad Agency Owner
You'll learn:
- How to build campaigns that convert
- Ways around iOS tracking issues
- Tips to boost store sales
- Smart audience targeting
- Budget management that works
The course packs 25+ videos with clear, step-by-step instructions. It works for both newbies and those with some ad experience who want better results from their store.
5. Facebook Ads for Marketing Agencies
Meta's agency education program helps marketing teams master Facebook ads through training and certification.
Course Structure
| Module | Focus Areas | Duration |
|---|---|---|
| Digital Marketing | Campaign basics, Meta platforms | 13 hours |
| Media Buying | Budget optimization, ad performance | 5.5 hours |
| Media Planning | Strategy alignment, business goals | 6 hours |
| Creative Strategy | Mobile-first content, briefs | 4 hours |
| Marketing Science | Data analysis, measurement | 8 hours |
Who Should Take This Course?
| Best For | Not For |
|---|---|
| Digital agencies | Solo freelancers |
| In-house teams | Small businesses |
| Media buyers | Local marketers |
| Campaign managers | Dropshippers |
Certification Costs
| Type | Cost | Validity |
|---|---|---|
| Digital Marketing Associate | $99 | 2 years |
| Media Buying Professional | $150 | 1 year |
| Media Planning Professional | $150 | 1 year |
| Creative Strategy Professional | $150 | 1 year |
| Marketing Science Professional | $150 | 1 year |
You'll get free study materials, practice tests, and prep guides. Plus, there's a dashboard to track your team's progress.
"Getting certified helps you stand out in the marketplace." - Vikas Wadhwani, Head of Certifications and Assessments, Facebook Business Education
What you'll get:
- First access to new Meta ad tools
- Official certification for your team
- Meta credentials to show clients
- Free training materials
- Platform update notifications
Want extra support? The Power Hitters Club by Jon Loomer costs $147/month and includes expert webinars plus a community of pros talking about Meta's algorithm changes.
For multi-account management, you'll learn:
- How to split budgets between accounts
- Ways to track performance across accounts
- Building client reports
- Setting up team workflows
- Methods to scale campaigns
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6. WordStream PPC University: Free Facebook Ads Basics
WordStream's PPC University packs everything you need to know about Facebook ads into bite-sized lessons. Here's what you get:
What's Inside
| Module | Content | Format |
|---|---|---|
| PPC 101 | Core concepts, basic terms | Written guides |
| PPC 102 | Keywords, writing ads, bidding | Screenshots, tutorials |
| Advanced PPC | Making ads work better | Expert tips |
| Social Ads 101 | Facebook marketing playbook | Step-by-step guides |
Who It's For
| Perfect Match | What You'll Get |
|---|---|
| New advertisers | Facebook basics from scratch |
| Small business owners | Smart budget management |
| DIY learners | Ad writing skills |
| Marketing students | Pro targeting tricks |
Time & Money
| What You Get | Cost | Time |
|---|---|---|
| Written lessons | $0 | 10 mins each |
| Practice stuff | $0 | Your pace |
| Pro tutorials | $0 | 1-2 hours total |
| Power tips | $0 | Watch anytime |
The course breaks down Facebook ads into 10-minute chunks. You'll learn:
- How to write ads that work
- When to run your campaigns
- Ways to spend less money
- Setting up smart targeting
- Making your ads perform better
What makes this different? WordStream lets you manage Google AdWords, Bing, and Facebook campaigns in one spot. They show you EXACTLY how things work with real screenshots and examples.
The lessons flow like building blocks - start with the basics, then move up to the fancy stuff. Jump in whenever you want, and come back to brush up anytime.
7. Facebook Ads and Marketing Guide
Here's what you'll get in this hands-on Facebook ads course:
Course Structure
| Module | Content | Duration |
|---|---|---|
| Fundamentals | Campaign structure, objectives, budgets | 4 hours |
| Audience Targeting | Demographics, behaviors, custom audiences | 3 hours |
| Ad Creation | Ad formats, placements, optimization | 5 hours |
| Analytics | Meta Pixel setup, performance tracking | 3 hours |
Want to know if this course is right for you? Here's who it's built for:
| Level | Best For | Focus Areas |
|---|---|---|
| Beginners | Small business owners | Basic campaign setup |
| Intermediate | Marketing teams | Advanced targeting |
| Advanced | Agency professionals | Complex strategies |
Here's what you'll need to invest:
| Component | Cost | Details |
|---|---|---|
| Course Access | $99-$150 | Exam fee included |
| Practice Budget | $100-500 | Monthly ad spend |
| Time Investment | 15-20 hours | Self-paced learning |
This isn't just theory - you'll work with Meta's LATEST ad features and real campaign data. Here's what different industries spend:
| Industry | Average CPC | Average CPL |
|---|---|---|
| Legal Services | $1.09 | $104.58 |
| Real Estate | $0.65 | $13.87 |
| Health & Fitness | $0.81 | $57.40 |
| Travel | $0.42 | N/A |
"The algorithm allows Facebook users to find content according to their interests. If they like a post or page, they will see similar posts or pages on their Facebook timelines." - Jeremy Bogdanowicz, founder and CEO of JTB Studios
What you'll learn:
- Meta Pixel setup and tracking
- Custom audience building
- Ad copy that converts
- Budget management tactics
- Mobile optimization (62% of users search on phones)
The numbers you need to know:
- CPC: $0.26-$0.30
- CPM: $1.01-$3.00
- Cost per lead: $5.83
- Cost per engagement: $0.01-$0.02
Ready to get certified? You'll need a 700+ score to pass the exam.
8. Jon Loomer's Power Hitters Club
The Power Hitters Club isn't just another Facebook ads course. It's a mix of live training, community support, and hands-on learning that gets results.
What You Get
| Component | Details |
|---|---|
| Weekly Webinars | Elite: Live access, Basic: Watch recordings |
| Video Training | 400+ sessions at your fingertips |
| Workshops | - Build evergreen campaigns - Set up Facebook Pixel - Master audience data - Grow your brand |
| Community | Private Facebook group to share wins and tips |
Who It's For
| Level | Perfect For | Main Benefits |
|---|---|---|
| Basic | Facebook ad runners | Group support + training library |
| Elite | Pro marketers | Live sessions + Jon's direct help |
| Both | Ad managers | Stay current with Facebook changes |
Time & Money
| What | Details |
|---|---|
| 1-on-1 Help | Elite: $247, Others: $497 |
| Time Needed | 90+ mins every 2 weeks |
| Extra Help | Quick video guides |
| Running Since | 2014 |
But does it work? Here's what members say:
"I've made over $1M from Facebook Ads using Jon's methods. The Power Hitter's Club keeps me on top of new features and helps me keep client accounts compliant." - Kylie S.
You'll learn how to:
- Set up Facebook Pixel correctly
- Test different product ads
- Navigate Feed changes
- Fix Business Manager issues
"PHC helped me 4x my business in 18 months. I learned everything from basic Facebook ads to advanced tactics that give me an edge." - Jane B.
How to Pick the Right Course
Here's what you need to know about choosing a Facebook Ads course:
| Factor | What to Check | Why It Matters |
|---|---|---|
| Course Updates | Last update date | Facebook's platform changes every few months |
| Price Range | $0 - $497 | More expensive doesn't mean better |
| Access Period | Limited vs Lifetime | You'll want time to review and practice |
| Support Type | Group, 1-on-1, Email | You'll need help at some point |
| Learning Style | Video, Text, Live | Match your preferred way to learn |
A good course MUST cover these basics:
| Core Topics | What You'll Learn |
|---|---|
| Business Manager | How to set it up and run it |
| Ad Structure | The 3 levels: Campaign, Ad Set, Ads |
| Targeting | Building audiences that convert |
| Pixel Setup | Getting it right from day one |
| Campaign Goals | Picking the right objective |
| Budget Control | Managing your ad spend |
Here's what you'll pay:
| Level | Price Range | Popular Options |
|---|---|---|
| Beginner | Free - $20 | Meta Blueprint, HubSpot Academy |
| Intermediate | $50 - $150 | Facebook Marketing Essentials ($119) |
| Advanced | $200 - $500 | CXL ($289/month), PHC ($247) |
Time commitment:
| Course Type | Total Hours | Weekly Hours |
|---|---|---|
| Quick Start | 1-3 hours | At your pace |
| Standard | 12-20 hours | 2-3 hours |
| Advanced | 20+ hours | 4-5 hours |
Some numbers worth noting:
- Meta Blueprint: Millions of students (free)
- CXL Facebook Ads: 5.5 hours of content
- HubSpot Academy: 1.4 hours + certification
Watch out for these warning signs:
| Red Flag | Why It's Bad |
|---|---|
| No Updates | Old tactics don't work anymore |
| No Refunds | They don't stand behind their product |
| Quick Results | Nobody gets rich quick |
| Hidden Fees | You shouldn't pay extra for basics |
Bottom line: Pick a course that matches your skill level, schedule, budget, and how you like to learn. That's what matters most.
Keeping Up with Changes
Facebook Ads moves fast. Here's what you need to know for 2024:
| Resource | What You Get | How Often to Check |
|---|---|---|
| Meta Blueprint | 35+ online courses with new content | Monthly |
| Meta Business Newsletter | Platform updates, new features | Weekly |
| Meta Global Agency Summit | Yearly trends, strategy updates | Annually |
| Google Analytics 4 | Campaign tracking data | Daily/Weekly |
Meta made big changes in 2024:
| Update | What Changed |
|---|---|
| Campaign Objectives | Cut from 11 to 6 options |
| AI Features | Added AI-generated ad content |
| Meta Advantage | New auto-optimization tools |
| Shopping Features | Better Facebook Shops setup |
What's hot right now:
| Trend | What to Do |
|---|---|
| Micro-influencer Growth | Team up with niche creators |
| AI-powered Messaging | Add automated chat |
| Enhanced Shopping | Switch to Advantage+ shopping |
| User-generated Content | Push customer stories |
Keep score with these tools:
| Metric | Tool to Use |
|---|---|
| Traffic Sources | UTM parameters |
| Customer Journey | First-party attribution |
| Ad Performance | Facebook Ads Manager |
| Revenue Impact | Impression attribution |
"The Power Hitters Club brings together hundreds of Facebook advertisers. We share what works, swap case studies, and help each other spot and use new features. It's where serious advertisers come to stay sharp." - Jon Loomer, Facebook Marketing Expert
Stay in the loop:
- Hit Meta for Business once a week
- Jump on new features fast
- Connect with other advertisers
- Use Meta's training tools
- Watch your numbers daily
With 3 billion users, Facebook keeps evolving. Keep up with changes to make your ads work harder.
Final Thoughts
Here's what you need to know about picking a Facebook Ads course:
The right course depends on your skill level, budget, and how you like to learn. Let's break it down:
| Factor | What to Look For |
|---|---|
| Course Level | Matches your skills (beginner/advanced) |
| Price Range | $0-2,000 |
| Learning Style | Live coaching, self-paced, or community |
Here's what different budgets get you:
| Budget | What You Get | Who It's For |
|---|---|---|
| $0 | Meta Blueprint, HubSpot | Beginners |
| $20-150 | Udemy ($19.99), Reliablesoft ($149) | Building skills |
| $300-500 | CXL ($289/month), Paid Traffic Mastery ($495) | Power users |
| $1,000+ | Creative Testing Mastery ($1,997) | Agency owners |
Before you spend money on a course, check:
- Does it cover Facebook's latest updates?
- How long can you access the content?
- What's the refund policy?
- Can you see student results?
- Do you get hands-on practice?
"Generic online courses will do you more harm than good. To save you time & money, here's a hand-picked list of the very best Facebook Ads Courses." - GrowthMentor
Popular courses compared:
| Course | Price | Duration | Certification |
|---|---|---|---|
| Meta Blueprint | Free | 3 hours | No |
| Facebook Marketing Essentials | $119 | Self-paced | Yes |
| CXL Facebook Ads | $289/month | 5.5 hours | Yes |
| Paid Traffic Mastery | $495 | Self-paced | Yes |
Here's the thing: You don't need to spend big money to learn Facebook Ads. Meta's free stuff works great for beginners. But if you're ready to scale up, courses like CXL might make sense.
Industry benchmarks to beat:
| Ad Costs | Industry Average |
|---|---|
| Cost per Click | $0.94 |
| Cost per 1,000 Views | $12.07 |
Pick a course that shows you how to get better numbers through smart targeting and testing.
FAQs
What is the best Facebook advertising course?
Looking for the perfect Facebook ads course? Here's what you need to know:
Meta Blueprint leads the pack. It's got 90+ courses that take you from "what's a Facebook ad?" to "I'm a targeting pro." Plus, you can grab an official certification to show off your skills.
Here's a quick look at your top options:
| Course Type | Best For | Cost |
|---|---|---|
| Meta Blueprint | Beginners who want certification | Free (courses), $99-150 (exam) |
| Coursera Project Network | People who learn by doing | Subscription-based |
| Meta Social Media Marketing | Platform mastery | Free |
| Small Business Marketing | Local business owners | Free |
What is the best course to learn Facebook ads?
Want to start running Facebook ads? Here's your game plan:
| Learning Path | Course Name | What You'll Learn |
|---|---|---|
| Beginner | Get Started with Facebook Ads Manager | Basic campaign setup |
| Intermediate | Meta Social Media Marketing | Strategy that works |
| Advanced | Facebook Pixel Quickstart | Data tracking |
| Business | Small Business Marketing Using Facebook | Local market ads |
Here's the thing: Meta Blueprint's free stuff is EXACTLY what most people need. You'll learn:
- How to set up your account
- Creating campaigns that convert
- Finding your perfect audience
- Measuring what matters
Pro tip: Start with Meta's free resources. They keep everything up-to-date with the latest platform changes. No need to spend money until you've maxed out the free stuff.
