Looking for the best copywriting courses? Here's a quick breakdown of the top 10 options for 2024:
| Course | Best For | Price |
|---|---|---|
| Free Resources (Jasper, Boron Letters) | Beginners | Free |
| Copyblogger Basic Skills | Step-by-step learning | $300-495/year |
| Skillshare Classes | Practical web copy | $14-32/month |
| AWAI Fast-Track | Direct response copy | $497 |
| CIM Professional | Marketing copy | £1,249 |
| SuccessWorks SEO | SEO optimization | $199 |
| Sales Copy Skills | Conversion copy | Varies |
| Tech Writing | B2B tech copy | Varies |
| Business Writing | Corporate content | $11-2,200 |
| Sales Writing | Revenue-focused copy | Varies |
What you'll learn in these courses:
- Marketing strategy basics
- Research methods
- Writing techniques
- Testing and optimization
- SEO fundamentals
- Sales psychology
- Content creation
Before picking a course, check:
- Skill level match
- Learning format
- Available support
- Practice opportunities
- Time commitment
- Cost vs. budget
Start with free resources if you're new to copywriting. For professionals looking to specialize, pick a focused course that matches your goals. Most importantly - focus on getting real practice and results over collecting certificates.
"Write copy in the language your customers use every day." - David Ogilvy
Related video from YouTube
Free Copywriting Resources
Here's a collection of zero-cost copywriting resources that actually deliver results:
| Course Name | Duration | Best For |
|---|---|---|
| Jasper's Copywriting | 1 hour | Headlines & Meta Descriptions |
| The Boron Letters | Self-paced | Marketing Psychology |
| Neville Medhora's Course | 32 minutes | Complete Beginners |
Jasper's Course teaches you how to write headlines that people click and meta descriptions that convert. It's a 60-minute crash course in search-optimized copy.
The Boron Letters is different. It's a set of 25 letters from Gary Halbert, sharing what he learned from 46 years in the trenches of marketing. These aren't just tips - they show you how a master copywriter thinks.
"The Boron Letters are like a GPS for marketers learning to write copy. They're my go-to recommendation for anyone serious about copywriting." - Gary Halbert
Quick Sprout's Guide keeps it simple: no email needed, no hoops to jump through. Just open it up and start learning. Everything's broken down into chunks you can actually use.
Need practice? Neville Medhora's 32-minute course gives you:
- Writing exercises
- Forum access
- Resource guides
- Practice templates
Here's what each resource type covers:
| Resource Type | What You'll Learn |
|---|---|
| Email Series | Sales writing fundamentals |
| Video Lessons | Headline creation |
| Written Guides | SEO copywriting basics |
| Practice Tools | Call-to-action writing |
Pro tip: Don't try to tackle everything at once. Pick ONE resource that matches where you're at right now. Master it before moving on.
2. Basic Copywriting Skills with Copyblogger
Copyblogger's main course delivers 30+ hours of copywriting lessons straight to your inbox. Here's what's inside:
| Course Component | What You'll Learn |
|---|---|
| Copywriting 101 | Headlines, hooks, calls-to-action |
| Content Strategy | Topic selection, audience targeting |
| SEO Writing | Keyword research, search optimization |
| Email Marketing | List building, campaign creation |
| Conversion Tips | Landing pages, sales copy |
The program splits into 4 core parts:
| Section | Focus Areas |
|---|---|
| Design | Layout, formatting, visual hierarchy |
| Content | Writing structure, tone, style |
| Traffic | SEO, social sharing, distribution |
| Conversion | Testing, optimization, metrics |
What You Get:
- Free flagship course
- Pro membership: $495/year
- Academy access: $99/quarter or $300/year
Key Features:
- 9 marketing courses
- Monthly Q&As with experts
- Ready-to-use templates
- 30-day refund policy
"If we wanted to be truly great writers, we had to first write many, many words. And then we had to be willing to walk away from the majority of them." - Kelly Exeter, Author and Instructor
How to Get the Most Out of It:
- Test the free course before buying
- Complete one module at a time
- Write something every day
- Put the templates to work
- Get involved in community talks
This course works best if you're new to copywriting and want step-by-step guidance. You'll learn by doing, not just reading.
3. Skillshare Beginner Copywriting Classes
Skillshare packs a punch with copywriting courses from people who write copy for a living. Here's what's hot right now:
| Popular Courses | Students | Duration |
|---|---|---|
| How To Write Web Copy That Sells Without Being Cheesy | 44,526 | 60 minutes |
| Copywriting for Beginners: Essential Skills | 6,340 | 1h 21m |
| Seven Vital Questions (Part 1) | 5,129 | 1h 11m |
| Freelance Copywriting: Work from Home | 4,124 | 1h 51m |
| 30 Copywriting Secrets from Ad Campaigns | 2,289 | 2h 28m |
Their #1 beginner course breaks down web copywriting into 16 bite-sized videos.
Here's What You'll Master:
| Topic | Skills Covered |
|---|---|
| Web Copy Basics | Headlines, CTAs, landing pages |
| Audience Research | 8-point questionnaire method |
| Writing Templates | Headlines, subheads, buttons |
| Conversion Copy | Persuasive techniques, sales copy |
| Project Work | Hands-on writing assignments |
Pick Your Plan:
| Plan | Cost |
|---|---|
| Monthly | $32 |
| Annual | $168 ($14/month) |
| Trial Period | 1 month free |
"Stuck staring at a blank screen? Can't find the right words for your business? This class is built for you." - Jesse Forrest, Web Copywriter
What Makes It Worth It:
- Study when it fits your schedule
- Write real projects (not just theory)
- Get feedback from other writers
- Jump into 30,000+ other courses
- Fresh content drops all the time
The numbers speak for themselves: Course sign-ups shot up 40% in 2023. Classes zero in on what matters now: social media posts, content marketing, SEO writing, and email campaigns that work.
4. AWAI Fast-Track Writing Program
AWAI's Fast-Track Writing Program turns beginners into professional copywriters. With 180 Google reviews giving it 5 stars, they've spent 20+ years teaching people how to write copy that sells.
| Program Details | Description |
|---|---|
| Cost | $497 |
| Access | Lifetime + updates |
| Focus | Direct-response marketing |
| Format | Live videos + exercises |
| Support | Facebook group + Q&As |
Sandy Franks leads the program, bringing 30+ years of hands-on experience. She breaks down sales letter writing into steps anyone can follow.
The program is hands-on. You'll:
- Watch training (live and recorded)
- Get feedback on your work
- Create a real sales letter
- Connect with other writers
- Write actual sales copy
Students often start making money fast. Here's proof:
"I landed my first client! I showed the owner my marketing ideas in a project binder with my cover letter. She loved them and hired me for her e-campaign." - Cheryl Rose, N. Myrtle Beach, SC
"Within weeks of finishing the program, I got my first paid copywriting job." - Daniel F., Vancouver, BC
| Success Stories | Results |
|---|---|
| Joshua (Bootcamp) | 5 new assignments, $40,000+ income |
| Pam (Bootcamp) | Left 25-year office job, started freelancing |
Classes run 8 AM to 5 PM with evening networking. You'll write every day and get help whenever you need it.
"This program is the best I've seen. No other training walks you through letter writing so thoroughly." - Jong H., Tinton Falls, NJ
"I knew from day one that AWAI's program would change my life - and it did." - Paul Lawrence, Ft. Lauderdale, FL
5. CIM Professional Writing Course
The Chartered Institute of Marketing (CIM) offers a £1,249 ($1,550-$1,600) writing course that combines hands-on practice with expert feedback.
| Course Details | Information |
|---|---|
| Provider | Chartered Institute of Marketing (CIM) |
| Format | Self-paced learning |
| Focus | Marketing copywriting fundamentals |
| Cost | £1,249 |
| Start Dates | September, January, April |
| Duration | Up to 1 year |
The program splits into three modules that teach you:
- How to write for different marketing channels
- Ways to spot and fix common writing mistakes
- Tips to match your writing to your audience
Course director Alan Barker leads the sessions, mixing writing theory with real-world practice. Students work directly with experienced tutors throughout the program.
"I have a new hero. His name is Alan Barker. As the Course Director of CIM's 'virtual' copywriting masterclass, he has given me the most wonderful writing advice over the past two days." - Paul Bingley, Freelance aviation expert
| Annual Fees | Cost |
|---|---|
| 2022-23 | £2,665 |
| 2023-24 | £2,798 |
| 2024-25 | £2,938 |
The course equals a first-year foundation degree - perfect for both new writers and pros who want to level up their skills.
"One of the best training courses I ever did - I would highly recommend it to anyone looking to improve their overall communication but also critical thinking skills. A really fun, progressive and insightful few days!" - John McCarrick, Policy & Communication, amfori
"I think it's been a great addition to my working marketing knowledge and my CV, but it was a lot of hard (and sometimes lonely) work for a year!" - Matilda Pilkington, Marketing Executive
This course fits:
- Junior marketers
- Marketing support teams
- Senior staff in small/medium companies
- People who want formal writing training
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6. SEO Writing by SuccessWorks
SuccessWorks offers a $199 SEO Copywriting Certification program. Led by Heather Lloyd-Martin, it's been the go-to online SEO copywriting certification for over 11 years.
| Course Details | Information |
|---|---|
| Provider | SuccessWorks |
| Instructor | Heather Lloyd-Martin |
| Format | Self-paced online learning |
| Duration | ~4 months (2 hours/week) |
| Cost | $199 |
| Certificate | Yes + LinkedIn badge |
Here's what you get:
- 100+ hours of video and audio lessons
- Writing exercises with feedback
- Private Facebook group access
- Certification exam (80 questions)
- 8 focused modules
The program teaches you how to:
- Find the right keyphrases
- Check out your competition
- Make content Google-friendly
- Apply E-E-A-T principles
- Write copy that sells
| Module Focus Areas | Skills Taught |
|---|---|
| Research | Keyword analysis, market research |
| Content Planning | Customer personas, content strategy |
| Writing | SEO best practices, conversion optimization |
| Technical SEO | Page structure, meta elements |
| Metrics | Performance tracking, ROI measurement |
The course works for:
- Freelance writers
- Content creators
- Marketing teams
- Business owners
Here's what graduates say:
"I can't thank you enough for helping me get certified in SEO copywriting. It's been life-changing professionally and financially - I've earned back my investment a thousand times over." - Dorit Sasson, Writing coach and author
"The training was amazing. It was very comprehensive... Our page now ranks on page one of Google for our very competitive keywords and locations." - Deb Ferguson, Content Writer, Derek Smith Law Group
"SEO is critical in our industry and our challenge was to be able to pass on this information effectively to our clients. The training that Success Works provided was excellent." - Stewart Wright, Product Manager, LifeLearn Inc.
7. Sales Copy Writing Skills
Want to write sales copy that actually works? Let's break down the AIDA formula - it's what top copywriters use to turn readers into buyers.
Here's what AIDA looks like in action:
| Step | What It Does | How to Do It |
|---|---|---|
| Attention | Makes people stop scrolling | Write headlines that pop |
| Interest | Hooks them in | Show you get their problems |
| Desire | Makes them want it | Focus on what's in it for them |
| Action | Gets them to click/buy | Tell them exactly what to do |
The secret sauce? It's not just about what you say - it's about PROOF.
| What Works | Why It Works | The Numbers |
|---|---|---|
| Customer Reviews | People trust other buyers | 92% check reviews first |
| Problem-Solving | Shows you understand | Speaks to pain points |
| Clear Benefits | Makes the sale obvious | Justifies spending |
| Strong CTAs | No confusion about next steps | Guides buyers forward |
Here's a story that shows this in action:
Claude Hopkins (an old-school marketing genius) took Schlitz beer from #5 to #1. How? He didn't just say "pure beer" like everyone else. Instead, he showed HOW they made it pure - every step, every detail. That's the power of being specific.
"People buy on emotion first, logic second." - Lyuba G, Professional Copywriter
Want your copy to convert? Here's what to do (and what to skip):
| Do This | Not That |
|---|---|
| Keep it short | Skip the fancy words |
| Show the benefits | Drop the feature lists |
| Get specific | Avoid empty promises |
| Add real proof | Cut the hype |
| Create FOMO | Don't push too hard |
The Content Marketing Institute found something big: 74% of B2B marketers say success comes down to ONE thing - showing clear value to clients.
Here's your sales copy checklist:
| Part | Make It Work |
|---|---|
| Headlines | Hit their pain points |
| Main Copy | Write like you talk |
| Proof | Show real results |
| CTA | Make it crystal clear |
| Layout | Break it up, make it scan |
"Talk to your readers like you'd talk to your ideal customer face-to-face. It's that simple." - Emily McGuire, Email Copy Expert
8. Writing for Tech Companies
Tech copywriting boils down to one thing: making complex products easy to understand.
Here's what makes tech copy work:
| Skill | What It Means | Why It Matters |
|---|---|---|
| Product Knowledge | Know what you're writing about | Your readers can spot fakes |
| Simple Words | Drop the tech talk | Anyone can follow along |
| User Benefits | Show what users get | Makes buying decisions easier |
| Search Optimization | Help people find your content | Brings in more readers |
Let's look at what works in the real world:
| Company | Copy Approach | What Happened |
|---|---|---|
| ConvertKit | "Email marketing for creators" | More people signed up |
| HubSpot | "Start free, grow better" | Got better leads |
| Zoom | "Video calls that just work" | Users got it right away |
The data backs this up:
| What Works | How Much It Helps |
|---|---|
| Copy That Fits Your Audience | Cuts costs by 50% |
| What Others Say | 92% of B2B buyers read reviews |
| Customer Stories | Boosts sales by 34% |
Here's how to write better tech copy:
| Instead of | Write This |
|---|---|
| Technical Terms | "Works right out of the box" |
| Feature Lists | "Save 2 hours every day" |
| Big Claims | "Used by Nike, Apple, and Google" |
"Copy should make the product sound good AND make sense." - David Ogilvy
B2B tech copy needs these pages:
| Page Type | Job |
|---|---|
| Landing | Hook readers fast |
| Pricing | Show the money math |
| Case Studies | Show real results |
| White Papers | Explain big ideas |
| Help Docs | Show how it works |
Bottom line: Don't try to sound smart. Make your readers GET it.
9. Business Writing for Companies
B2B writing is different from consumer copy. Here's what works now:
| Document Type | What to Write | Why It Works |
|---|---|---|
| Emails | Facts, data, ROI | Gets straight to the numbers |
| Reports | Research, analysis | Shows market expertise |
| Proposals | Solutions, costs | Makes decisions simple |
| White Papers | Industry insights | Backs claims with data |
The numbers speak for themselves: B2B ad spending will reach $30 billion in 2023. By 2025, 80% of B2B sales will happen online.
Want to learn? Here are the top courses:
| Course | Price | Focus Areas |
|---|---|---|
| Writing in the Workplace (Pluralsight) | $18.12/month | Business docs, emails |
| Business Writing (Coursera) | $49.92 | Reports, proposals |
| Master Course (Udemy) | $11.99 | Full B2B writing |
| U of M Certificate | $2,200 | Complete program |
These instructors get results:
| Instructor | Students | Rating |
|---|---|---|
| Clare Lynch | 297,092 | 4.5/5 |
| Mark Morris | 107,945 | 4.6/5 |
| Michaele Downey | 4,578 | 4.1/5 |
"I went away feeling more knowledgeable and confident in my copywriting skills." - Marketing exec, Thomson Reuters
Your main focus areas:
| Industry | What to Write About | Must-Have Skills |
|---|---|---|
| Tech | Product specs | Clear explanations |
| Finance | Data analysis | Number breakdowns |
| Manufacturing | Process details | Step-by-step guides |
| Services | Case studies | Results focus |
Here's the opportunity: The B2B market is worth $6.7 trillion, with 2.5 million companies in the US alone.
| Writing Task | Pay Level | Learning Time |
|---|---|---|
| Web Pages | High | 2-3 months |
| Sales Letters | Medium | 1-2 months |
| Case Studies | High | 1 month |
| White Papers | Very High | 3-4 months |
Start with a course that matches your needs and budget. Master the basics first, then tackle more complex B2B projects.
10. Writing to Increase Sales
Want to turn browsers into buyers? Let's break down the AIDA formula that actually works:
| Stage | What to Write | How to Do It |
|---|---|---|
| Attention | Headlines | Hit pain points hard |
| Interest | Opening lines | Speak to specific problems |
| Desire | Benefits | Paint the "after" picture |
| Action | CTAs | Tell them what to do next |
Here's what happens when you get it right:
| Company | What They Did | What Happened |
|---|---|---|
| Lately | Used direct response | MRR jumped 240% |
| Spotify | Made offers crystal clear | 98% of people converted |
| Uber | Led with benefits | 2x more drivers signed up |
The skills that move the needle:
| Writing Skill | Why It Works | Learning Time |
|---|---|---|
| Power Words | Makes people act | 2-4 weeks |
| Social Proof | Shows you're legit | 1-2 weeks |
| Value Props | Shows what's in it for them | 3-4 weeks |
| CTAs | Gets people clicking | 1 week |
"Your copy is only as good as your product. The best writing can't fix a product that doesn't solve problems." - Joanna Wiebe, Copy Hackers
Write this way:
| Do This | Not This |
|---|---|
| Talk to "you" | Write about "them" |
| Keep it snappy | Write walls of text |
| Show real numbers | Make empty promises |
| List outcomes | List features |
Test these elements to boost results:
| Element | Test Options | Typical Lift |
|---|---|---|
| Headlines | Pain vs gain | 20-30% |
| CTAs | Action vs phrase | 10-15% |
| Social proof | Numbers vs stories | 15-25% |
"Write like you're talking to ONE person - your perfect customer." - Emily McGuire, Email Expert
Master these basics first:
| Focus Area | What to Learn | End Goal |
|---|---|---|
| Headlines | Stop the scroll | More clicks |
| Body Copy | Keep them reading | More interest |
| CTAs | Make them act | More sales |
| Testing | Find what works | Better results |
Conclusion
Here's what you need to know before buying a copywriting course:
| Key Factor | What to Look For | Why It Matters |
|---|---|---|
| Skill Level | Basic, mid-level, expert | Matches where you are now |
| Learning Type | On-demand, live classes, in-person | Fits how you learn best |
| Help Available | Direct feedback, group support | Gets you better results |
| Real Work | Client projects, practice work | Builds your portfolio |
| Time Needed | Weekly hours, length | Works for your life |
| Cost | $0-3,000+ | Matches your budget |
Let's break down the main types of courses:
| Type | Length | Cost Range |
|---|---|---|
| Starter | 2-4 weeks | $0-100 |
| Niche Focus | 6-8 weeks | $300-500 |
| Complete Training | 3-6 months | $500-3,000 |
Here's your pre-purchase checklist:
| Do This | Don't Do This |
|---|---|
| Check who's teaching | Buy into big claims |
| Look at student results | Believe perfect outcomes |
| Get hands-on practice | Pay just for theory |
| Know how long you get access | Accept 30-day limits |
| See when it was last updated | Buy old content |
Your path forward:
| Action | Time | Goal |
|---|---|---|
| Study key books | 2-4 weeks | Get the basics |
| Start small jobs | 1-2 months | Make first $1,000 |
| Pick your course | 2-3 months | Learn the system |
| Connect with others | Ongoing | Get feedback |
Popular program costs:
| Program | Full Price | Deal Price |
|---|---|---|
| Freelance Kickstarter | $3,196 | $290 |
| Seven-Figure Program | $497 | $297 |
| Copywriting Course | $97/month | $750/year |
Bottom line: Choose what works for YOUR learning style. Start small. Focus on getting clients and results instead of collecting course certificates.
FAQs
What is the best course of copywriting?
Here's what you need to know about top copywriting courses:
| Course Name | Focus Area | Price Range |
|---|---|---|
| AWAI Fast-Track | Direct Response | $495 |
| CIM Professional | Business Writing | £1,099 |
| Success Works | SEO Writing | $995 |
| Copy Pro Academy | Advanced Skills | $1,997 |
| HubSpot Content Marketing | Content Strategy | Free |
Pick your course based on your goals:
| If You Want To | Consider |
|---|---|
| Start freelancing | AWAI Fast-Track |
| Write for businesses | CIM Professional |
| Write SEO content | Success Works |
| Level up your skills | Copy Pro Academy |
| Learn content marketing | HubSpot Certification |
"Copywriting goes hand in hand with marketing. This means you need to have a thorough understanding of marketing and how it applies to copywriting." - Katie Yeakle, Executive Director, AWAI
Before you buy, check these details:
| Factor | What To Look For |
|---|---|
| Updates | When was it last updated? |
| Support | How can you get help? |
| Practice | Does it include real projects? |
| Time | Weekly time commitment |
| Access | How long can you access materials? |
| Refunds | What's the money-back policy? |
Here's the thing: Don't pick a course just because it costs more. Instead, focus on what matches your goals, how you like to learn, and where you're at in your copywriting journey.
