Best Amazon Ads Courses

Looking for the best Amazon Ads courses? Here's what you need to know in 60 seconds:

Quick Facts:

• Amazon's official courses are free and include certification
• Paid courses range from $37 to $997
• You need an 80% score to pass certification tests
• Training covers: Sponsored Products, Brands, and Display ads

Bottom Line: Start with Amazon's free courses if you're new. Want more? Helium 10's course gives you advanced strategies, while SmartScout shows you what competitors do. Pick based on your budget and skill level.

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1. Paid Media Courses Directory

Amazon Ads Academy splits their courses into free and paid options. Here's what they offer:

The platform gives you:

• Video tutorials that show each step
• Real practice in the ad platform
• Learning paths that match your needs
• Help from Amazon ad experts

Want to pick the right course? Here's what to do:

• Match the course to your skills
• Choose courses for the ads you'll run
• See if you need certification
• Try free courses first

The Amazon DSP Certification helps you master programmatic ads. You'll learn:

• How to target the right audience
• Ways to manage supply quality
• Steps to set up campaigns
• Methods to track results

Here's what you'll pay:

• Basic stuff like campaign setup: Free
• Advanced topics: $37-$997
• Certifications: Come with your course

Amazon keeps these courses fresh with new features and tips. You'll get real practice with actual campaign tools - no fake exercises here.

2. Learn Amazon DSP Advertising

Amazon's DSP Certification Training Course teaches you programmatic advertising in 7 modules over 4 hours. You'll learn to run ads both on Amazon and external platforms.

Here's what you'll get:

With DSP, you can show ads across multiple platforms:

• Amazon.com
• IMDb
• Twitch
• Audible
• Third-party partner sites

The course comes with:

• Learn at your own pace
• 4.8/5 rating
• Top seller badge
• Free certification
• Practice exercises

DSP puts you in charge of:

• Ad headlines
• Brand elements
• Image selection
• Copy customization

Want to start with DSP? Here's how:

1. Set up your account: Create your DSP profile
2. Get approved: Submit for Amazon review
3. Plan your strategy: Define your goals
4. Start advertising: Launch your first ads

This course fits perfectly for:

• Marketing teams
• Ad agency staff
• E-commerce owners
• Digital marketers

Note: You should know digital advertising basics before jumping in. The course builds on this foundation to teach you DSP-specific tools and tactics.

3. Sponsored Products Ads Training

Amazon's Sponsored Products Ads Certification Course shows you how to get your products in front of shoppers through search results and product pages. It's a free program in Amazon Ads Academy that works for both beginners and pros.

Here's what you'll get:

The course breaks down two ways to target customers:

1. Auto Targeting

Let Amazon pick keywords based on your listing. It's perfect when:

• You're launching new products
• You want to see which searches work
• You need to find how customers look for products like yours

2. Manual Targeting

Pick your own keywords and bids. You'll get:

• Complete keyword control
• Power to change bids for each keyword
• Ways to show up on competitor listings

Here's How to Set Up:

The Numbers:

• 7 out of 10 third-party sellers run these ads
• 79% of brands say PPC helps their sales
• Ads start running in 1-2 hours
• You'll see results in 12 hours

The course shows you what NOT to do - like running multiple campaigns for one product with the same targeting. Instead, you'll learn to pair one auto campaign with one manual campaign per product.

For first-time advertisers, you'll learn:

• How to label your campaigns
• Ways to find the right keywords
• Tips for setting smart budgets
• Methods to check if ads work

If you want to master Amazon's most popular ad type, this course gives you the tools to start advertising as soon as you finish.

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4. Video Ads Training Program

Amazon's Video Ads Training Program shows you how to create ads that drive sales. It's part of Amazon Ads Academy and covers three main types of video ads:

Here's why video ads matter - the numbers speak for themselves:

Here's what your videos need:

The program teaches 5 core principles:

• Put your product first - no fancy openings
• Design for silent viewing
• Include text overlays
• Display product benefits
• Meet Amazon's guidelines

You'll learn to measure what matters:

To boost performance:

• Switch up your messaging
• Check view duration
• Monitor audio engagement
• Analyze 14-day revenue
• Compare costs with static ads

This training fits sellers who:

• Have Brand Registry status
• Want to beat static listings
• Need more clicks
• Sell products that shine on video

The program includes Amazon's Video Creative Builder and real examples from brands like Oral B and Harringtons Pet Food.

5. Helium 10 PPC Course

Want to master Amazon PPC? Helium 10's PPC Academy shows you how. This course comes from two PPC experts: Mina Elias (Trivium Group) and Vince Montero (Helium 10).

Here's what you'll learn step by step:

The course breaks down campaign types like this:

Here's what it costs:

"Completing Amazon PPC Academy will give you what you need to implement a predictable and profitable advertising strategy." - Helium 10

What you'll master:

• PPC strategies for product launches
• Keyword management across campaigns
• Smart bid adjustments
• Data-driven campaign decisions
• ROI tracking and improvement

The course includes:

• Keyword research tools
• Ready-to-use campaign templates
• Bid management systems
• Performance tracking sheets
• ROI calculators

The content stays fresh with regular updates that match Amazon's latest PPC features. It's perfect for sellers who know PPC basics and want to step up their game.

6. Amazon PPC Basics

PPC Farm's free course breaks down Amazon advertising into simple, actionable steps. You'll get 7 modules packed with video lessons, PDF guides, and quizzes to check your progress.

Here's what you'll master:

The numbers show why Amazon PPC matters:

The course shows you how to:

• Build your first campaign
• Pick the right keywords
• Control your spending
• Track what works (and what doesn't)
• Fix common ad problems

You'll get practical tips like:

• Start with automatic targeting
• Use broad campaign names
• Set monthly budgets before daily ones
• Add end dates to control costs
• Watch your ACoS and CTR

Plus, you'll get access to a discussion forum where you can ask questions and learn from other sellers.

The course keeps up with Amazon's latest PPC changes, so you'll always know what's working NOW, not six months ago.

7. SmartScout Amazon Ads Guide

SmartScout's Amazon Ads Guide teaches sellers how to run PPC campaigns using real market data. It pairs with SmartScout's AdSpy tool to show you exactly what your competitors are doing.

Here's what you'll learn with SmartScout's tools:

The numbers speak for themselves:

You'll master practical PPC skills like:

• Picking the best times to run ads
• Finding keywords your competitors missed
• Setting bids that make money
• Watching how brands perform
• Running ads in different markets

The guide stays up-to-date with Amazon's changes. Want to try it? SmartScout offers a 7-day free test drive.

Summary

Here's a no-nonsense guide to picking an Amazon Ads course that works for you:

What you'll get at each price point:

What to look for in a course:

"Completing Amazon PPC Academy gives you the exact steps to build ads that make money." - Vince Montero, Helium 10

Time you'll need to invest:

Bottom line:

• Start with Amazon's free stuff if you're new
• Join courses with active communities
• Look for real campaign examples
• Check if the course covers your market
• See what tools come with your purchase

Pick the right course and you'll skip the expensive mistakes most sellers make when starting with Amazon Ads.

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