Skip the basics - here are the top 5 advanced Google Ads courses for 2024, ranked by depth, features and value:
| Course | Time | Price | Best For |
|---|---|---|---|
| Loves Data | 24+ hrs | $218 | Technical deep-dives + instructor feedback |
| Google Ads Advanced | 6 hrs | Free | Quick skill upgrades + templates |
| PPC Mastery | 35+ hrs | $149 | Complete campaign management |
| PPC Hero 2024 | 2 days | $49/mo | Latest strategies + live training |
| CXL Package | 111 hrs | $127-295/mo | Full agency-level mastery |
Quick Take: CXL offers the most comprehensive training (111 hours) while Google Ads Advanced Skills provides free quick wins. Loves Data hits the sweet spot with technical depth and personal feedback.
Pick your course based on your needs:
- Want agency skills? → CXL or Loves Data
- Need quick results? → Google Ads Advanced
- Stay updated monthly? → PPC Hero 2024
- Master core concepts? → PPC Mastery
Each course teaches:
- Campaign optimization
- Data analysis
- Multi-channel strategy
- Latest Google Ads features
| Features | CXL | Loves Data | PPC Hero | PPC Mastery | Google Ads Advanced |
|---|---|---|---|---|---|
| Video Lessons | ✓ | ✓ | ✓ | ✓ | ✓ |
| Templates | ✓ | ✓ | - | - | ✓ |
| Live Support | ✓ | ✓ | ✓ | - | - |
| Updates | Monthly | Regular | Monthly | Quarterly | As needed |
| Certificate | ✓ | ✓ | Paid | ✓ | ✓ |
Loves Data: Advanced Google Ads Training
Loves Data's Google Ads course cuts straight to what matters. Benjamin Mangold (the first Google-certified trainer outside the US) leads this 3-4 week program that focuses on getting results from your PPC campaigns.
| Course Component | Details |
|---|---|
| Duration | 3-4 weeks (self-paced) |
| Access | Lifetime + updates |
| Certificate | Yes (Loves Data certified) |
| Support | Private discussion area |
| Updates | Regular (2024 interface) |
The course breaks down into three core parts:
Campaign Creation & Structure
- How to use the latest interface
- Setting up ad extensions that work
- Making campaigns perform better
Keyword Research
- Finding what your customers actually search for
- Picking the right match types
- Using negative keywords to stop wasted spend
Testing & Optimization
- Running A/B tests that make sense
- Tracking what matters
- Getting the most from your budget
Here's what makes this course different: You'll work on real campaigns, not just watch videos. Every exercise gets reviewed by actual instructors who give you feedback - no robots here.
"Participants also become part of an exclusive online 'private discussion area,' where they can air questions." - Geri Mileva, Writer at Influencer Marketing Hub
Loves Data knows their stuff. They've been a Google Analytics certified partner since 2007 and have trained thousands in Google Ads. Plus, they keep everything up-to-date with Google's latest changes.
| Included Features | Benefits |
|---|---|
| Instructor Reviews | Personal feedback on assignments |
| Discussion Access | Direct answers to questions |
| Updated Content | Latest Google Ads features |
| Practice Tasks | Real campaign experience |
This isn't a beginner's course. It's for people who know the basics and want to get better results from their campaigns. If that's you, this program shows you exactly how to make it happen.
2. Google Ads Advanced Skills Course
This course packs 6 hours of advanced Google Ads training into 69 videos across 15 modules. It's built on 13 years of hands-on experience and has helped over 5,400 students level up their ads game.
| Course Details | Specifications |
|---|---|
| Length | 6+ hours |
| Modules | 15 modules, 69 videos |
| Access | Lifetime |
| Students | 5,400+ |
| Bonus | 30% off byMarketers products |
The course focuses on three core areas:
Campaign Management That Gets Results
- Run split-tests with Campaign Experiments
- Automate budget tracking (with ready-to-use Google Sheets)
- Master machine learning features
- Target locations like a pro
Find and Fix Account Problems
- Audit any account in 30 minutes flat
- Spot and solve common issues
- Get more from your budget
- Know what your competitors are up to
Power-User Tools and Tactics
- Build custom reports that matter
- Convert past visitors with remarketing
- Target the RIGHT audiences
- Put machine learning to work
| What You'll Learn | Tools You Get |
|---|---|
| Campaign experiments | Audit checklist |
| Budget optimization | Tracking templates |
| Advanced targeting | Account analysis tools |
| Machine learning | Budget automation sheets |
"As a Google Ads expert myself, I found this course extremely insightful, I learned some new tricks that I was not aware of... 100% recommend." - Nina, Student (Jan 2023)
"Very good content and instructor, the advanced knowledge in here definitely surpasses the training offered in Google Skillshop." - Tyler Howard (September 2020)
Jump into any module you need - no fluff, just practical techniques you can use TODAY. Every method works with most Google Ads accounts, so you can put your learning into action fast.
You'll get:
- Budget tracking template in Google Sheets
- 30-minute account audit system
- Custom ad report templates
- Step-by-step machine learning guides
Here's the deal: If you know the Google Ads basics and want to step up your game, this course shows you how. No theory - just tested methods that work.
3. PPC Mastery: Complete Google Ads Guide
This program combines 11 courses, 58 lessons, and 45 downloadable resources into one package. It works for both beginners and experienced PPC managers who want to get better at Google Ads.
| Course Details | Specifications |
|---|---|
| Total Courses | 11 |
| Lessons | 58 |
| Resources | 45 downloadable tools |
| Study Time | 35+ hours of content |
| Live Classes | 20+ instructor-led sessions |
| Access | 24/7 lifetime |
| Certifications | 4 certificates |
Here's What Makes It Work
The program breaks down into focused sections:
| Learning Path | What You'll Learn |
|---|---|
| Campaign Setup | Build PPC campaigns from zero |
| Advanced Auditing | Spot and fix what's not working |
| Copy Writing | Write ads that get clicks |
| Performance Max | Master new tools and tactics |
| Conversion Tracking | Set up advanced tracking |
How Long It Takes
You've got two ways to do this:
- Go fast: 2-4 hours daily = done in 1 week
- Take it slow: 2 hours weekly = done in 2-3 weeks
"Bob and Miles don't just teach basics - they dive into advanced stuff you won't find on Google or blogs. Everything they teach, you can use in your accounts right away." - Susan, SEA Specialist @ The Schippers group
"These 8 workshops are PACKED with real strategies that work. Bob and Miles share actual use cases and tools you can use today." - Jasper, Senior PPC Specialist @ Just Carpets
What You Get
| Resources | Support |
|---|---|
| Workbooks you'll use | Monthly coaching |
| Ready-to-use templates | Expert help in forums |
| Quick quizzes | Community chat |
| Progress checks | Teacher support |
Each module mixes theory with practice. You'll test what you've learned and get certificates to prove your skills.
"If you're running Google Ads and want to keep up with all their changes, this course shows you exactly what to do." - Jeffrey, Senior SEA specialist at PHD Netherlands
Perfect for agencies and in-house teams who want to run better-performing Google Ads campaigns.
sbb-itb-c5831c6
4. PPC Hero: Google Ads Advanced Tips 2024
Brad Geddes brings 25+ years of Google Ads expertise to PPC Hero's 2024 course. The program combines live training with recorded content to help you master Google's latest PPC tools.
| Course Components | Details |
|---|---|
| Format | Live classes + recorded sessions |
| Duration | 2-day intensive training |
| Prerequisites | Active Google Ads account |
| Main Focus | Advanced campaign optimization |
What You'll Learn
The course packs in practical skills you can use right away:
- Build custom Data Studio reports
- Track and boost Quality Scores
- Run smart A/B tests across ad groups
- Set up campaigns for each funnel stage
- Master audience targeting
- Use data to track customer journeys
Real-World Practice
You'll work directly with:
- Your Google Ads account
- Ready-to-use templates
- Live campaigns
- Testing tools that work
"After conducting 125 Google Ads seminars, I've seen that mastering PPC requires both technical knowledge and hands-on practice with real accounts", - Brad Geddes, Course Instructor
The program zeros in on what works NOW in Google Ads. You'll learn to:
- Schedule ads for maximum impact
- Build strong negative keyword lists
- Target specific audiences in search
- Use Google's automated features (without losing control)
- Track how different touchpoints lead to sales
This isn't just theory - you'll implement these strategies in real Google Ads accounts. The course covers everything from auto-applied recommendations to attribution models that show you exactly how your campaigns perform.
5. CXL: Complete PPC Training Package
CXL offers one of the biggest Google Ads courses out there: 111 hours of video content across 33 courses and 7 tracks. You'll need about 180-200 hours to complete everything.
| Course Details | Specifications |
|---|---|
| Total Video Content | 111 hours |
| Number of Courses | 33 courses |
| Learning Tracks | 7 specialized tracks |
| Study Time Required | 180-200 hours |
| Certificates Available | 25 credentials |
| Pass Requirement | 90% score on exams |
The program packs everything you need:
- Video lessons (pre-recorded)
- Templates you can download
- Hands-on assignments
- Final tests
- Extra study materials
Here's what it costs:
| Plan Type | Cost | Monthly Equivalent |
|---|---|---|
| Single Course | $299 | One-time payment |
| Monthly Access | $295 | $295/month |
| Quarterly Access | $540.10 | $180.04/month |
| Annual Access | $1,530.47 | $127.54/month |
Want to earn those certificates? You'll need to:
- Pass course exams
- Score at least 90%
- Complete an 80-question final test
- Wait 6 hours between retakes
- Finish all 25 certificate requirements
You'll get your hands on:
- Lesson slides
- Practice templates
- Reading materials
- Job board
- Marketing community access
Not sure if it's right for you? Try their $1 seven-day trial. Since everything's pre-recorded, you can learn at your own pace and watch the lessons whenever you want.
How These Courses Compare
Here's a breakdown of what each Google Ads course offers:
| Course Name | Length | Certificate | Rating | Best For |
|---|---|---|---|---|
| Loves Data | 24-25 hrs | Yes | 4.6/5 (52K reviews) | Deep technical skills |
| Google Ads Advanced Skills | 4-5 hrs | Yes | 4.6/5 (5K reviews) | Quick skill boost |
| PPC Mastery | 1-2 hrs | Yes | 4.7/5 (156 reviews) | Core concepts |
| PPC Hero 2024 | 1-2 hrs | Paid | Not rated | Latest updates |
| CXL Package | 111 hrs | Yes | Not rated | Full PPC mastery |
Let's look at what you get with each course:
| Learning Materials & Support | Loves Data | Google Ads Advanced | PPC Mastery | PPC Hero | CXL |
|---|---|---|---|---|---|
| Video Lessons | ✓ | ✓ | ✓ | ✓ | ✓ |
| Downloadable Resources | ✓ | - | - | - | ✓ |
| Practice Exercises | ✓ | ✓ | - | - | ✓ |
| Community Support | - | - | - | ✓ | ✓ |
| Instructor Help | ✓ | - | - | - | ✓ |
| Mobile Access | ✓ | ✓ | ✓ | ✓ | ✓ |
And here's what you'll pay:
| Cost Structure | Price | Access Period |
|---|---|---|
| Loves Data | $218 | Lifetime |
| Google Ads Advanced | Free | Unlimited |
| PPC Mastery | $149 | Lifetime |
| PPC Hero 2024 | $49/month | Monthly |
| CXL Package | $127-295/month | Based on plan |
What Sets Each Course Apart:
- Time: CXL is the longest at 111 hours. PPC Hero and PPC Mastery are quick hits at 1-2 hours.
- Price: Pick between free (Google Ads Advanced) or premium ($295/month for CXL).
- Extra Tools: CXL and Loves Data pack in templates and downloads.
- Focus: PPC Hero zeroes in on what's new, while CXL builds your skills from the ground up.
- Help When Stuck: CXL and PPC Hero offer community support. Other courses? You're on your own.
Content Updates: PPC Hero 2024 and CXL stay on top of Google Ads changes. The other courses focus on the basics that don't change much.
Which Course Should You Choose?
Here's what each PPC course offers:
| Course | Time | Cost | Best For |
|---|---|---|---|
| CXL Package | 111 hours | $127-295/mo | Complete PPC training + templates |
| Google Ads Advanced | 4-5 hours | Free | Quick skills upgrade |
| PPC Hero 2024 | 1-2 hours | Varies | Monthly strategy updates |
| Loves Data | 24+ hours | Mid-range | Technical skills + tools |
| PPC Mastery | 15 hours | $149 | Core PPC concepts |
Want to work at an agency or freelance? Go with CXL or Loves Data. You'll get:
- Client-ready templates
- Direct help from instructors
- Deep technical training
Running an in-house team? Google Ads Advanced Skills works if you:
- Need fast results
- Have limited budget
- Focus on core skills
Here's how to pick based on your career goals:
| Your Goal | Pick This | Why |
|---|---|---|
| Get certified | Google Ads Advanced | Free Google certification |
| Build portfolio | Loves Data | Hands-on practice |
| Join agency | CXL Package | Agency-focused training |
| Stay updated | PPC Hero 2024 | New content monthly |
Time vs. Money:
- No budget? Google Ads Advanced Skills (free)
- Some budget? PPC Mastery ($149 forever)
- Full investment? CXL ($127-295 monthly)
Here's the bottom line: Google owns 91.62% of search traffic. Companies make $2 for each $1 they spend on Google Ads. Pick a course that matches your time and budget - and start tapping into this market.
